Marketing Analyst - FT 10-Month Contract

at  Teppermans

“Charting Success through Insight: Join Our Marketing Dream Team!”
This is a fully remote or hybrid role. The ideal candidate will be based in Ontario.
Pay - $65,000 - $72,000

Why Work for Us

• Comprehensive extended health and dental benefits
• Flexibility of being fully remote or hybrid
• Professional development opportunities
• Generous employee pricing and discounts and other perks
• Paid vacation, holidays, and more
• Company-matched pension plan
• Possibility of becoming permanent

Who You Are

• The Marketing Analyst specializes in analyzing market trends, consumer behaviour, and marketing strategies to provide insights and recommendations for optimizing marketing campaigns and initiatives. The primary role involves collecting and interpreting data from various sources such as market research, customer surveys, sales data, and digital analytics tools.
• You will be responsible for collecting and interpreting data related to market trends, customer preferences, competitor activities, and sales performance. Overall, you will be involved in forecasting sales, measuring the ROI of marketing initiatives, and evaluating the performance of advertising and promotional campaigns. Playing a crucial role in helping and understanding the target market and optimizing marketing efforts to achieve our business goals.
• Are you passionate about marketing and driven by values that shape meaningful connections? At Teppermans, we’re not just about selling products; we’re about creating experiences that resonate with our customers on a deeper level. As we continue to grow and innovate, we’re seeking a dynamic Marketing Analyst who embodies our core values.

• Measure ROI of online and offline marketing campaigns.
• Data mining capabilities and aggregate complex and detailed findings and business patterns to all levels of marketing management and be comfortable presenting results that is easy to comprehend and gain insights.
• Monitor & analyze data via weekly, monthly, yearly reports, and on an ad hoc basis to drive optimization decisions and effectively manage performance.
• Build the marketing analytics deck for the department and draw actionable insights from the data provided for all marketing campaigns.
• Conduct regular “deep-dives” to understand changes in Flyer, Mailer, Catalogues, ect. to analyze effectiveness and develop an optimization strategy.
• Answer complex and sometimes ambiguous—business questions by translating them into data analysis (e.g. business trends, customer behaviour across different channels, purchase patterns, conversion rates, demographics, store traffic, channel behaviour etc.) and delivering the results in an understandable and actionable manner.
• Be the data evangelist who collaborates regularly with the Media Planner, and cross-functional teams to answer key business questions