Marketing Analyst

at  Provation

The Marketing Analyst is responsible for the collection, visualization, and reporting of all marketing metrics related to brand awareness, lead generation, and campaign effectiveness. This individual will work closely with the digital marketing, content marketing, product marketing, and sales team to turn data into insights that can be used to make marketing and/or user experience decisions. Candidates should be experienced in working independently in a fast-paced environment, with a proven ability to understand the business logic around data to analyze trends and deliver meaningful reports.

JOB REQUIREMENTS:

Education & Experience
A Bachelor’s Degree required; Undergraduate major in business, marketing, technical, or finance discipline
Proven experience with Microsoft Excel, Salesforce, and Google Analytics
Preferred experience using Microsoft Power BI
2+ years of marketing analysis experience at a marketing agency, software or technology company; preferred experience in a B2B and/or healthcare business

OTHER KNOWLEDGE, SKILLS, ABILITIES OR CERTIFICATIONS:

Proven ability of understanding data well enough to apply insights to a business and directly contributing to sales growth
Capable of working independently with little direction; however with the curiosity and innovative spirit to ask questions and make recommendations to improve process and grow the company
Understanding of B2B marketing programs and lead management marketing philosophies
Experience managing multiple projects simultaneously and meeting tight deadlines
Strong communication and problem solving skills
Fortive Corporation Overview
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
Ready to move your career forward? Find out more at careers.fortive.com .

Develop KPIs and measurement frameworks to quantify the value of marketing activity across all relevant channels
Own market analysis to define, size, and segment key target markets for all Provation products, including new markets, TAM, SAM, and SOM to drive effective commercialization
Design, develop, and launch new reports and dashboards according to business requirements
Own and lead the creation of target lists for marketing campaigns from CRM and external database contacts
Monitor marketing campaigns and conduct A/B testing to optimize campaign performance and improve ROI
Own marketing lead process and standard work
Access, gather, visualize, and interpret data from all relevant sales, product, and marketing tools: Google Analytics, Marketo, CRM, Highspot, Pendo and others
Present findings, reports, and presentations to leadership and stakeholders to drive informed decision-making
Support ad-hoc product, sales and marketing insights requests for stakeholders throughout the organization
Support company objectives and achieves goals successfully
Actively and constructively participate in all team and employee meetings
Provide feedback to management on market, product, and team/culture issues
Participate in monthly and annual sales meetings
Attend and successfully complete regularly scheduled training sessions
Other duties and projects as assigned