Marketing Analyst - Remote (2024-8112)

at  Cox powered by Atrium

Pay Range:

• $40 - $45 per hour (Paid Weekly)

Overview:
Cox Automotive is searching for a talented Remote Marketing Analyst, preferrably located in Atlanta, GA, Draper, UT, or Mission, KS. We are seeking a dynamic individual to fill our Marketing Analytics role. This individual will leverage advanced analytical skills to create analyses with tailored insights and visualizations that tell the story with data and provide actionable recommendations. This individual should have a passion for data and a collaborative spirit to create solutions with key stakeholders. In essence, this individual will help evolve and innovate our current methods of measurement and attribution framework to provide deeper insights & opportunities to optimize.
Cox Automotive is a leading provider of automotive products and services, offering a wide range of solutions to dealers, manufacturers, and consumers. With a focus on innovation and customer service, Cox Automotive helps clients navigate the ever-changing automotive industry landscape. From digital marketing and software solutions to vehicle remarketing and logistics, Cox Automotive is dedicated to driving the future of the automotive industry.
This is a 6-month W2 contract assignment with the opportunity for contract extension or to transition to a permanent, full-time role based on performance and business needs.
Responsibilities:

Responsibilities of the Remote Marketing Analyst:

• Conduct in-depth analysis of marketing performance metrics, including but not limited to conversion rates, customer acquisition cost, and ROI
• Generate regular and ad-hoc reports to provide actionable insights to the marketing team and key stakeholders
• Develop robust dashboards within our B.I. platform, allowing team members to self-serve campaign performance
• Develop and implement marketing attribution models to accurately measure the impact of various marketing channels on customer acquisition and conversion
• Utilize advanced segmentation techniques to identify and target key customer segments, maximizing the effectiveness of marketing campaigns
• Build predictive models to forecast marketing outcomes, customer behavior, and inform strategic decision-making
• Collaborate with cross-functional teams, including Marketing, Sales, IT, and Product, to understand business objectives and align analytics efforts accordingly
• Create visually compelling dashboards and data visualizations to communicate complex analytical findings to non-technical stakeholders
• Provide recommendations for A/B test, and provide deep-dive performance analyses
• Work closely with IT and other relevant teams to ensure seamless integration of marketing analytics tools and platforms
• Stay abreast of industry trends, emerging technologies, and best practices in marketing analytics to continuously enhance our analytical capabilities

Minimum Qualifications:

Qualifications of the Remote Marketing Analyst:

• Bachelor’s degree in a related field and 5+ years working as a marketing analyst
• A minimum of 3+ years of relevant experience
• Understanding of marketing channels; email, paid search, display, media, social, etc
• Experience with BI tools, data analysis, data visualization, audience segmentation, attribution modeling
• Experience working in BI tools, and complex database systems
• Strong interpersonal skills
• Strong communication skills
• Strong project management skills

Benefits:

• Comprehensive Benefits Package available based on eligibility
• Medical, Dental, Vision
• Short-Term Disability (STD)
• Long-Term Disability (LTD)
• Supplemental and Voluntary Life Insurance
• 401(K)
• Commuter Benefit Program

Requisition Disclaimer:
As a woman-owned firm, Atrium values diversity. We are an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, genetic information or any other characteristic protected by law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
This job posting is for a temporary role as an employee of Atrium on assignment at Cox. The individual selected for this role will be offered the role as an employee of Atrium; compensation, medical benefits, fringe benefits and other terms and conditions of employment shall be presented by Atrium upon offer. The pay rate range provided is a reasonable estimate of the anticipated compensation range for this job at the time of posting. The actual pay rate will be based on a number of factors, including skills, competencies, experience, location and/or being pursued and other job-related factors permitted by law. In addition, this role will be eligible for overtime pay, in accordance with federal and state requirements
By applying for this position you agree to the Atrium Terms and Conditions. Agreeing to these terms, includes permission to use the email address and mobile phone number you provide during the application process or throughout the duration of your prospective or actual employees to notify you of job openings, profiles, articles, news, and other employment-related information, as well as to notify you of special promotions or additional products and services offered by us or our affiliates and partners (collectively, “Atrium Alerts”). Atrium Alerts may be sent by email, phone or text message. Your personal information will be safely stored in our database. Atrium does not sell your personal information to third parties. Text message and data rates may apply. To OPT OUT of text messaging or to modify your communication preferences for Atrium Alerts at any time, please contact us at privacyadministrator@atriumstaff.com.
If you do not agree with the Atrium Terms and Conditions, you can still complete your application for this position by emailing your resume to our team at coxrecruit@atriumworks.com. Please include the job title in the subject of your email.

• Conduct in-depth analysis of marketing performance metrics, including but not limited to conversion rates, customer acquisition cost, and ROI
• Generate regular and ad-hoc reports to provide actionable insights to the marketing team and key stakeholders
• Develop robust dashboards within our B.I. platform, allowing team members to self-serve campaign performance
• Develop and implement marketing attribution models to accurately measure the impact of various marketing channels on customer acquisition and conversion
• Utilize advanced segmentation techniques to identify and target key customer segments, maximizing the effectiveness of marketing campaigns
• Build predictive models to forecast marketing outcomes, customer behavior, and inform strategic decision-making
• Collaborate with cross-functional teams, including Marketing, Sales, IT, and Product, to understand business objectives and align analytics efforts accordingly
• Create visually compelling dashboards and data visualizations to communicate complex analytical findings to non-technical stakeholders
• Provide recommendations for A/B test, and provide deep-dive performance analyses
• Work closely with IT and other relevant teams to ensure seamless integration of marketing analytics tools and platforms
• Stay abreast of industry trends, emerging technologies, and best practices in marketing analytics to continuously enhance our analytical capabilitie