Marketing Analytics Director - Data Enablement

at  Wells Fargo

APPLICANTS WITH DISABILITIES

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .

Required Qualifications:

• 8+ years of Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• 4+ years of management experienc

Desired Qualifications:

• Previous experience leading data/analytics teams in Banking or Financial Services
• Demonstrated marketing experience with production data
• Advanced degree in a quantitative field
• Proven experience leading a team and driving results through marketing campaigns
• Strong analytical skills, with experience using data and insights to inform marketing decisions
• Excellent communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams
• Demonstrated experience with statistical testing and performance optimization
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadline

Wells Fargo is seeking a talented and experienced Analytics Director to lead our Data Enablement Team within Marketing Sciences. As the chosen candidate, you will play a pivotal role in shaping the architecture and delivery of data products, enabling a deeper understanding and optimization of marketing campaigns across Consumer and Small Business segments.
Your responsibilities will include spearheading the development of core analytic data products, enhancing existing information, and facilitating the smooth transition of data to centralized production teams. Additionally, you will lead a team that offers strategic consulting and data guidance to marketing analysts and LOB partners, covering an array of consumer and small business products across various owned and paid channels.
If you’re passionate about leveraging data to drive impactful marketing strategies and thrive in a collaborative team environment, this role could be the perfect fit for you. Join Wells Fargo in this dynamic position and make a significant impact on the future of marketing analytics!
Learn more about our career areas and lines of business at wellsfargojobs.com .

In this role, you will:

• Lead a team in planning, execution and measurement of marketing data assets across multiple channels, including email, social media, and digital advertising
• Collaborate with cross-functional teams, including finance, product, and analytic infrastructure teams to develop data sharing and syncing to communicate overall business results
• Design, implement, and analyze new data products and processes that enable continuously optimized campaign performance and efficiency
• Ensuring that resources are allocated effectively to achieve business goals
• Build analytical capabilities and manage modeling, forecasting, reporting, and data distribution tools and processes
• Manage and motivate a team of analytic professionals, providing guidance, support and coaching to ensure that each team member is able to reach their full potential
• Advise more experienced leadership and executive management on issues with high, critical impact on the success of the company
• Stay current on industry trends and best practices in marketing, leveraging this knowledge to drive innovation and continuously improve campaign performance

Required Qualifications:

• 8+ years of Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• 4+ years of management experience

Desired Qualifications:

• Previous experience leading data/analytics teams in Banking or Financial Services
• Demonstrated marketing experience with production data
• Advanced degree in a quantitative field
• Proven experience leading a team and driving results through marketing campaigns
• Strong analytical skills, with experience using data and insights to inform marketing decisions
• Excellent communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams
• Demonstrated experience with statistical testing and performance optimization
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines

Job Expectations:

• Ability to travel up to 10% of the time
• This position offers a hybrid work schedule

Job posting may come down early due to volume of applicants.
This position is not eligible for Visa sponsorship.