Marketing Analytics Manager

at  Doosan Bobcat NA US

JOB INFORMATION

As the Marketing Manager, Marketing Analytics, you are responsible for managing the marketing reporting processes, ensuring data accuracy, and delivering actionable insights to drive marketing performance. Your expertise in data analysis, reporting tools, forecasting, and marketing metrics will be essential in supporting data-driven decision-making and optimizing our marketing strategies.

Reporting Process Management:

• Develop and maintain efficient processes for collecting, analyzing, forecasting, and reporting marketing data.
• Collaborate with cross-functional teams to define reporting requirements and ensure alignment with business objectives.
• Establish data quality assurance procedures to ensure accuracy, consistency, and completeness of marketing reports.
• Monitor and analyze CDP, data trends, identify data anomalies, and take corrective actions as necessary.

Marketing Data Analysis:

• Collaborate with stakeholders to understand their data needs and develop custom reports and dashboards to meet their requirements.
• Provide ad hoc analysis and support special projects as requested by the Sr. Manager of Customer Information.
• Conduct in-depth analysis of marketing data to derive actionable insights and identify opportunities for optimization and goal setting.
• Utilize statistical techniques and data modeling to identify trends, patterns, and correlations in marketing performance data.

Reporting Tools and Measurement Technologies:

• Evaluate and select appropriate reporting tools and technologies to enhance the efficiency and effectiveness of marketing reporting processes.
• Manage and maintain the marketing reporting infrastructure, including data visualization tools and reporting platforms.
• Develop measurement best practices.
• Stay up to date with industry best practices and emerging trends in marketing reporting and analytics to drive continuous improvement.

Stakeholder Communication:

• Collaborate with marketing teams and other stakeholders to understand their reporting needs and deliver accurate and timely reports.
• Present marketing insights and findings to stakeholders in a clear and concise manner.
• Provide training and support to stakeholders on using reporting tools and interpreting marketing reports effectively.