Marketing Analytics Specialist (Relocation)

at  Improvado

Improvado is an AI-powered, unified platform designed for marketing teams in medium to large-scale enterprises and agencies, who are looking to automate complex marketing intelligence and reporting to make decisions with ease. Improvado gathers, organizes, and untangles marketing data to deliver instant insights through BI and AI, helping to eliminate complexity, delivering laser-focused insights to optimize budgets, enhance campaign efficiency and marketing ROI.
As a rapidly scaling Series A startup that raised $34 million in funding, we’re proud to partner with globally recognized brands such as ASUS, Docker, Activision, H&R Block, and many others. Our diverse team of curious, open, and hard-working individuals is committed to cultivating a fast-paced, agile culture that values personal and professional growth.

REQUIREMENTS

• Minimum of 3 years in marketing analytics, with experience in utilizing AI for marketing applications;
• Proficient in visualization tools such as Tableau, Google Data Studio, and Power BI;
• Solid knowledge of Large Language Models and their practical applications in marketing;
• Strong understanding of core marketing principles and advanced analytics, with the ability to apply this knowledge to develop effective marketing strategies;
• Excellent analytical skills, with the ability to derive insights from complex data sets and make informed decisions;
• Exceptional ability to communicate complex concepts effectively, both internally and in client interactions;
• Bachelor’s degree in Marketing, Analytics, Data Science, or related fields.
• Proficiency in English to effectively communicate with customers and stakeholders.

ABOUT THE ROLE

We are seeking a Marketing Analytics Specialist who is adept at integrating advanced analytics and AI into strategic marketing initiatives. This role involves utilizing data-driven insights and AI applications to optimize marketing strategies and enhance customer engagement.

RESPONSIBILITIES

• Develop AI trajectories for specific marketing use cases, leveraging LLMs like GPT, Bart, and Llama to improve customer behaviors and optimize marketing campaigns;
• Analyze marketing data and propose actionable solutions to address customer needs, combining AI-generated insights with traditional analytics to enhance strategy formulation;
• Collaborate with Product Managers, developers, and customers to ensure the effective integration of marketing strategies and technological solutions;
• Create dynamic dashboards and reports using advanced visualization tools to clearly communicate insights and outcomes;
• Maintain a keen understanding of the latest trends in the marketing industry, focusing on solving real-world marketing issues and enhancing data-driven decision-making.