Marketing and Communications Specialist

at  Clark Wilson

HOW YOU’LL HELP US BETTER SERVE OUR CLIENTS

Clark Wilson LLP is seeking a Marketing and Communications Specialist for a one-year maternity leave contract. The Marketing and Communications Specialist is a key member of our Client Relations/Marketing team. This is an exciting opportunity for a dynamic, confident individual to have direct influence over the external profile of our firm across multiple industries. The ideal candidate will have experience working within a creative, professional services environment and possess an ability to manage differing needs within the organization while upholding the firm’s brand and marketing strategies. This position reports to the Director of Client Relations and is part of a larger client relations team.

WHO WE ARE

Clark Wilson is a rapidly growing regional law firm focused on providing the best possible service for our clients. We’re consistently recognized by the media and business community for our professional excellence.
Our team consists of over 300 professionals serving some of the most recognizable brands in the world. Together, we’ve created a special culture, recognized by Great Place to Work as one of the best in Canada, that we’d love to share with you.

WHAT YOU’LL BE DOING

• Produce superior content for a variety of projects that contribute to business results;
• Implement effective and creative concepts that support each lawyer’s practice objectives;
• Craft clear and crisp copy for social media, press releases, website and intranet content, lawyer profiles, newsletters, articles, new hire announcements, fact sheets, deal summaries and other communication pieces;
• Identify relevant and topical media opportunities and create compelling and timely pitches for editors, journalists, and online influencers;
• Create engaging business development materials to highlight firm and practice group-specific accomplishments;
• Research and identify opportunities for speaking engagements, publishing, sponsorships, and advertising;
• Research and offer analysis on existing and prospective clients, competitor activity, and market trends;
• Coordinate firm submissions to legal directories, awards, and ranking publications;
• Provide individual lawyers with social media assistance and advice;
• Assist Human Resources with recruitment through social media platforms;
• Collect and maintain representative matter/deal/client lists for use in brochures and proposals.

HOW YOU’LL BE A GREAT FIT FOR THIS ROLE

• Ability to write both short and crisp marketing copy as well as impactful and engaging proposals;
• Strong writing, grammar, punctuation, and proofreading skills;
• Demonstrated social and digital media knowledge and expertise;
• Ability to identify communication channels for different types of content for maximum audience engagement;
• Highly organized, detail-oriented, and able to multi-task while responding to changing priorities;
• Ability to adhere to meet deadlines;
• Able to build credibility with Partners and Associates and form strong collaborative relationships with other team members and staff;
• Self-starter with a sense of humour.
  Qualifications also include post-secondary education in English, communications, public relations, marketing, or journalism, coupled with three to five years of relevant experience. Familiarity with all major social media platforms and how they are utilized in the B2B context is a requirement.