Marketing and Content Executive

at  Active Care Group

ARE YOU A MARKETING AND CONTENT EXECUTIVE LOOKING FOR AN EXCITING NEW ADVENTURE?

An opportunity has arisen for a marketing and content executive with 3+ years’ experience in a similar role to join our in-house marketing team. The ideal candidate will have excellent communication skills, marketing expertise and content creation experience. This role consists of developing, creating, and writing content for a range of online and offline channels, as well as helping to plan and execute events and open days across the business.
We are looking for a creative, proactive individual who is enthusiastic and used to working in a fast-paced, deadline driven environment. Someone who thrives on collaboration to achieve the best results, with the determination and know-how to get things done.

KNOWLEDGE, SKILLS & QUALIFICATIONS

• Experience of working on all core marketing disciplines including web-based content, content marketing, copy writing, print, multi-media, digital, social media, direct marketing, promotional marketing, project and supplier management, and marketing planning to deliver engaging campaigns.
• Copy writing, design and production of flyers, posters, and online materials such as brochures, presentations, emails, info graphics, videos, and newsletters.
• Highly creative with experience in devising digital content that engages, informs, and motivates.
• Solid knowledge of Google Analytics and other social media analytics tools.
• Up to date with the latest trends and best practices in online and offline marketing and reporting.
• Experience with online marketing tools and practices: SEO/PPC, CRM Software (Salesforce), WordPress, Mailchimp, Hootsuite.
• Knowledge of Adobe Creative Suite or Canva.
• Strong communication skills.
• Outstanding copy writing and proofreading ability, with fantastic attention to detail.

EXPERIENCE

• 3+ years’ experience in marketing and content creation role
• Degree in Marketing or related field
• Health or social care sector experience is desired but not essential

KEY RESPONSIBILITIES

• Supporting the Digital Marketing Manager in the planning and execution of digital marketing in line with the group marketing strategy, including SEO/PPC, email, website and social media.
• Maintain and grow our social media presence including content creation.
• Write successful email marketing campaigns.
• Creation of marketing flyers, case studies and brochures.
• Order print and other offline marketing items to support open days and other events across Active Care Group including the management of our print portal.
• Writing of regular blogs and media articles
• Responding to and reporting of our Google reviews.
• Management of different email inboxes, ensuring requests are forwarded to the relevant person or dealt with in a timely manner.
• Design graphics for social media, email campaigns and other marketing collateral.