Marketing Assistant

at  the Blue Agency

POSITION OVERVIEW:

The Marketing Assistant will play a crucial role in supporting the marketing team in executing strategic initiatives to promote our brand, engage with our target audience, and drive sales. This position offers an excellent opportunity for a motivated individual to gain hands-on experience in various aspects of marketing while contributing to the success of our organization.

QUALIFICATIONS:

• Strong written and verbal communication skills with a keen eye for detail.
• Proficiency in Microsoft Office suite and familiarity with marketing tools and platforms (e.g., social media management tools, email marketing software, analytics platforms).
• Creative thinker with the ability to generate innovative ideas and solutions.
• Excellent organizational and multitasking abilities, with the capacity to manage multiple projects simultaneously.
• Proactive, self-motivated, and able to work effectively both independently and as part of a team.

• Assist in the development and implementation of marketing plans and strategies to achieve company objectives.
• Coordinate and execute digital marketing campaigns across various platforms, including social media, email, and website.
• Create engaging content for social media posts, blog articles, email newsletters, and other marketing materials.
• Assist in the planning and execution of events, trade shows, and other promotional activities.
• Support the design and production of marketing collateral, such as brochures, flyers, and advertisements.
• Conduct market research and competitor analysis to identify trends, opportunities, and threats.
• Maintain organized files and databases related to marketing activities, including contact lists and media assets.
• Collaborate with internal teams, including sales, product development, and customer service, to ensure alignment and cohesion in marketing efforts.
• Stay updated on industry trends, best practices, and emerging technologies to continuously improve marketing strategies and tactics.