Marketing Assistant

at  The University of Pittsburgh

MARKETING ASSISTANT

Nurs-Student Affairs and Alumni Relations - Pennsylvania-Pittsburgh - (24002261)
The University of Pittsburgh School of Nursing is seeking qualified applicants for a Marketing Assistant position. This position is part of the marketing and recruitment team. Services include: coordination of special events; student recruitment; media, promotional, and communication services and support of alumni and development activities.

JOB SUMMARY

Supports University marketing efforts by preparing, contributing to, and writing various strategy-specific, complex communication materials that adhere to strict branding and style guidelines. Creates researched marketing and sales reports and coordinates the distribution of marketing literature. Develops and prepares website updates, writes and edits marketing and sales materials, and facilitates promotional and strategy development. Guides lower level staff.

MINIMUM EDUCATION LEVEL REQUIRED

Bachelor’s Degree

WILL THIS POSITION ACCEPT SUBSTITUTION IN LIEU OF EDUCATION OR EXPERIENCE?

Combination of education and relevant experience will be considered in lieu of education and/ or experience requirement.

Candidate will support student (graduate and undergraduate) recruitment efforts within the School of Nursing with a focus on increasing diversity and recruiting underrepresented populations.

This includes the following:

• preparing, designing and writing recruitment materials (print and digital)
• creating reports and analyzing data for recruitment efforts with platforms including Google Analytics, student recruitment database, and email marketing platform
• Creating email marketing campaigns
• Creating, reporting and evaluating digital recruitment campaigns (internal and external platforms and marketing efforts)
• Conceptualizing, writing, designing, and other efforts related to the creation of recruitment videos
• Conceptualizing and implementing photo shoots for recruitment and other materials, while following Pitt’s branding guidelines

Candidate may be asked travel to recruit at local, regional, and national events. Recruitment of graduate and undergraduate students. Candidate will be asked to present at internal recruitment and special events. Candidate will be asked to respond to internal and external communications and inquiries.