Marketing Associate - Music

at  Live Nation

YOU (BEHAVIOURAL SKILLS)

• Demonstrating strong communication skills, both written and verbal. Must be able to build effective relationships with a broad range of people. Effective listening skills are also paramount.
• Ability to relate to people on all levels by quickly establishing rapport.
• Proven ability to effectively manage time to ensure marketing deadlines and business needs are met.
• Must demonstrate a high level of PC literacy, including experience across social platforms. An exposure to HTML and database marketing would be advantageous.
• Must demonstrate a high level of attention to detail.
• Ability to identify potential problems and devise and implement strategies to resolve the problem.
• Demonstrated ability to accommodate and adapt to changing needs of the business in a highly pressured working environment. Also demonstrates the ability to work effectively under pressure to meet tight deadlines.Have a passion for the entertainment, the music industry and a can do attitude.

• Provide marketing services support across all areas of the business
• Working closely with the wider Marketing Services team, help develop and implement marketing plans to drive ticket sales for Australia’s music events
• Handle and oversee key aspects of significant announcements effectively - this may entail being available at unconventional hours.
• Paid social campaign execution and performance management for Australian events
• Produce paid social reports – this includes retrieving post campaign results, analysis and recommendations for all genres.
• Help coordinate the development of best in class performance marketing applications to enhance Client campaigns – this includes optimal targeting, timing & platform usage
• Keep up to date with digital marketing trends that can be utilized in regular performance marketing applications
• Help build performance marketing briefs, insertion orders & invoicing based on client requirements
• Create all eDM’s required for Marketing purposes including MYTM presales, ticket offers, newsletters, consolidated venue sends and seasonal campaigns
• Maintain and update all music campaign landing pages
• Maintain the scheduling of the Ticketmaster AU website and update accordingly
• Maintain the filing and storage of all marketing assets submitted for Ticketmaster events
• Liaise with Client Mangers to ensure assets, copy and ticket links are provided according to the shared marketing calendar
• Oversee the approval process for marketing emails and ensure the shared calendar is updated
• Support all Client Marketing Managers where required
• Support any new or existing business initiatives where required