Marketing Associate of Ecommerce and Retention (Australia)

at  Ruggable

ABOUT RUGGABLE:

Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that’s disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don’t compromise on function. If you’re passionate about consumer products, e-commerce, and high-growth start-ups, keep reading!

JOB SUMMARY:

Ruggable has tremendous momentum in Australia and we are now looking to build a local team to lead the next journey of growth. We are looking to bring in a Marketing Associate to become a core member of our team in Australia. In this role, you will be responsible for managing site optimization/digital merchandising and CRM/retention activities. You will also support other growth initiatives aimed at localizing and growing the brand in Australia. This is a high-impact and unique opportunity to advance your career in a high-growth direct-to-consumer company.
This role will be based in Melbourne, Australia.

• E-commerce
• Improve and optimize the performance of our Australia website
• Own ongoing website updates and maintenance; Manage visual merchandising content for the website (on Shopify) - supporting promotions, product launches, and other ongoing updates
• Run A/B testing and analyze results data to generate actionable insights for merchandising, creative, and messaging optimization
• Collaborate with SEO specialists to optimize website content for improved search engine rankings and visibility
• CRM / Retention
• Build and run our customer retention / email marketing campaigns
• Grow our customer list with clear marketing KPIs in mind (whether acquisition or engagement)
• Optimize on all aspects of campaigns including copy, creative, and send times by continuously testing and measuring
• Improve the customer journey on site sign up through data-driven insights
• Growth initiatives
• Perform analyses and research / support the execution of strategic initiatives to grow our business