Marketing Associate - Product Innovation

at  Organika Health Products Inc

WHO ARE WE?

We are a premium natural health company from British Columbia, Canada, obsessed with helping people live healthier for over 30 years now!
As trendsetters in the health industry, we strongly believe everyone should have accessibility to natural wellness solutions. We are award-winning innovators, whose collective commitment is to offer the highest-quality standards and put our customers first.

WHY WORK FOR ORGANIKA?

Working with us means you will belong to a team of driven individuals who thrive in a versatile and ever-changing environment. We are on a journey to achieve our vision of being the #1 guide for natural health in Canada and we are looking for individuals who are genuinely excited about this!
Certified as a Great place to Work® and a Diversity Equity Inclusion Workplace™ we are serious about providing an environment that supports happy, healthy, and hungry individuals achieve their personal and professional dreams. With over 70% of our team holding nationalities outside of Canada, and the ability to speak over 25 different languages, we are a team that welcomes everyone.
Aside from being a part of a globally recognized brand, there are some great benefits as well! Enjoy a bunch of OrganiPerks at your fingertips, including access to an on-site RHN, yoga, guided mediation, professional development allowance, fitness reimbursements, product discounts… just to name a few.

WANT TO KNOW MORE ABOUT THE ROLE?

At our Head Office based in downtown Vancouver BC, The Marketing Associate – Product Innovation supports the Marketing Manager - Product Innovation by contributing to the development and execution of product innovation strategies. You will assist in market research, ideation, and cross-functional collaboration, ensuring that new products align with market needs and business goals. Your analytical and creative skills will be crucial in identifying opportunities for innovation and supporting the launch of successful products.

KEY RESPONSIBILITIES:

Let’s get into the detail. This role will:

Innovation Support:

• Assist in developing and refining product innovation strategies that align with market trends and consumer insights.
• Support the breakdown of the product innovation process into actionable tasks, including identifying market opportunities, preparing concept briefs, conducting business vetting, and label briefings.

Market Research Assistance:

• Conduct market research using various methodologies, such as SPIN reports, consumer behavior analysis, and competitive benchmarking.
• Analyze research data to identify market gaps and innovation opportunities, providing insights to guide the product development process.

Cross-functional Collaboration:

• Collaborate with R&D, sales, CX, and go-to-market teams to ensure that product innovations are consumer-centric, cost-effective, competitive, and aligned with business strategies and sustainability goals.
• Participate in ideation sessions, prototype development, and consumer testing phases to ensure that projects meet their success criteria and are launched on time and within budget.

Communication and Reporting:

• Assist in preparing updates on innovation projects, strategic recommendations, and project statuses for senior leadership.
• Ensure clear and consistent communication across the organization to maintain alignment on innovation initiatives.

Additional Responsibilities:

• Support the Marketing Manager - Product Innovation in various tasks as needed to drive the success of product innovation initiatives.

• Stay up-to-date with industry trends, emerging technologies, and market dynamics to continuously contribute fresh ideas and insights.

  Other related duties as assigned from time to time.

To be successful in this role, you will need:

• Bachelor’s degree in Marketing, Business, or a related field.
• Strong analytical skills and the ability to interpret complex data.
• Creative thinking and problem-solving abilities.
• Excellent communication and collaboration skills.
• Experience in market research and product development is a plus.
• Ability to manage multiple tasks and projects simultaneously