Marketing Automation Developer to Scandic Hotels Group - Stockholm

at  Scandic hotels

We want a Marketing Automation Developer to join us in Stockholm, Sweden.
Scandic is the largest Nordic hotel operator with a network of about 280 hotels with 58,000 hotel rooms in operation and under development in six countries. Scandic Friends is the biggest loyalty program in the Nordic hotel sector.
2023 marked another record year with strong results and high momentum in Scandic’s development. We are commercially and financially stronger than ever, and we are accelerating the pace to grow the portfolio and excel within digitalization to create even better guest experiences.

EXPERIENCES YOU BRING AND SHARE WITH US:

• Experience working in a technical role within Marketing Automation
• Proficiency in SQL and HTML
• Familiarity with AmpScript, WebHooks and integration challenges
• Strong understanding of system architecture, databases and omni-channel challenges
• Experience with Salesforce Marketing Cloud
• Previous experience working with one or several loyalty program/programs
• Ability to effectively communicate and collaborate with both technical and non-technical stakeholders.
• Proficiency in Englis
• Previous experience within hospitality or e-commerce would be a big plus

OTHER:

This is a full-time employment. You will be part of Group IT, a European function even though we have most of our presence in the Nordics. We have a warm and friendly approach and love welcoming new members to our team. We promote a flexible work life with a good balance between work and free time.
We only accept applications through our website. All applications will be processed continuously, so please apply as soon as possible.
Unfortunately, we are not able to support with any relocation support and will therefore only consider applicants already located in Sweden
If you have ambitions to develop, we will give you the opportunity to grow in your role. The development opportunities within our organization are endless. We are looking forward to welcoming you to Scandic.

ABOUT THE ROLE:

As our Marketing automation developer, you will play a key role in driving our digital marketing efforts setting up and building various logical flows between our loyalty platform and marketing automation platform. You will work closely with our CRM and Loyalty teams to create and optimize automated marketing campaigns, enhance customer engagement, and improve overall marketing performance.
You will be a part of our Customer Journey tech organization and currently we are looking at the future and working on how we can create fantastic guest experiences with the help of modern technology. If you’re passionate about customer data, modern CRM solutions and working closely with customers, this role is for you!
We offer an exciting role with a lot of flexibility and varied work in a fast-paced, collaborative, and friendly environment.

MAIN ACTIVITIES AND RESPONSIBILITIES:

• Build and configure logical flows between the loyalty platform and marketing cloud.
• Develop and optimize automated marketing campaigns within Salesforce Marketing Cloud, customized for omni-channel communication
• Drive and enhance loyalty activities through creative use of customer data and behavioral analysis
• Utilize segmentation and advanced analytics to enable data driven decisions to optimize customer engagement
• Act as a technical support within the CRM-team, delivering solutions and insights to support the business needs and vision
• Develop dynamic templates within marketing cloud