Marketing Automation Specialist

at  ING

In collaboration with key stakeholders, you’ll design, build, implement and manage data that delivers personalised customer communications across all channels, outbound and inbound. This is the perfect role for you if you enjoy working in a fast paced environment, are highly analytical, and are natural a lateral thinker who thrives using their problem solving and interpretive skills!
We are looking for someone who is suitably experienced in marketing automation, self-motivated and curious, with a positive, can-do attitude

ABOUT US

At ING, we want to make life simpler and more worthwhile – for everyone who banks with us, for the people who work with us, and the community at large, too.
When you come to work at ING, you’re joining a team where individuality isn’t just accepted, it’s encouraged. We’ve built a culture that’s fun, friendly and supportive – it’s the kind of place where you can be yourself and make the most of whatever you have to offer.
We give people the freedom to take risks, think differently, take ownership of their work, and make great things happen. We’re here to help you get ahead. And with our global network, there’s plenty of scope to take your career in new directions, perhaps even ones you’ve never considered.
People of all ages, sexual orientations, cultures and backgrounds are welcome to apply – likewise if you’re an indigenous Australian, or you’re living with a disability, or you have family or caring responsibilities.
Sound like the kind of place you’d feel at home? We’d love to hear from you.
(One last thing, ING operates a direct talent sourcing model. So no agency introductions, please.)

• You’ll be responsible for campaign data management executing customer campaign builds and completing each campaign with a post analysis report to gauge the success of each campaign using your strong SQL skills.
• Identifying any areas for improvement in campaign delivery such as quality, speed, response rates and automation
• Challenging the way we use or source data to ensure campaigns are designed to leverage suite of data assets (i.e. customer segmentation, propensity models)
• Consulting with key stakeholders on the best way to design and deliver campaign activity
• Building and implementing robust campaigns to agreed deadlines
• Carefully testing your own and peer’s work with strict adherence to agreed campaign quality processes
• Embedding robust test and learn methodologies into campaigns by leveraging data-driven insights and past learnings