Marketing Automation Specialist (Marketo)

at  Roche

Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.
The Position
A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love.
That’s what makes us Roche.
The Global Digital Hub has newly been established within Roche Services & Solutions Center in Budapest. Our main purpose is to strengthen the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design.

• Being responsible for effective project and/or product management to support global marketing’s strategy and tactics, including providing direction to internal partners and/or external agencies, management of project timelines, project measurement, and tactical execution
• Administering Marketo, ensuring affiliate access, education, utilization and support
• Working with key stakeholders to build contextual transactional emails, leveraging valuable product data to give users key insights into their account, driving user engagement and understanding of the product, service or order
• Supporting affiliate marketing campaigns; testing and analyzing workflow; and identifying tactics for improvement
• Operationalizing marketing automation programs to support demand generation campaigns, nurture campaigns, retention, etc.
• Facilitating tracking and reporting on email campaigns in order to guide improvements and ensure current email best practices in the industry are being followed
• Serving as strategic partner to affiliate marketing organizations, partnering to provide solutions that meet business objectives