Marketing Automation Specialist / Martech Developer

at  Avaus

WHY AVAUS?

We are the leading digital transformation partner for marketing and sales leaders across B2C and B2B in the Nordics. We work with some of the industry leading brands and our offerings are at the forefront of data-driven customer centricity and operational efficiency. We typically advise our clients on how to leverage AI, personalisation, automation, customer experience orchestration (martech) and new ways of working. You will join our 80+ colleagues in Finland, Sweden and Germany, Italy and Poland.
Our mission is to foster data-driven and customer-centric organisations equipped to grow and face the future by helping them adopt and apply smart data and analytics at scale, and speed.
Our vision is to become a recognized leading European player in our domain. We believe that to survive, and defy hyper competition and other business challenges, companies will have to invest heavily in new sales and marketing capabilities, technical as well as organisational.

TECHNICAL SKILLS THAT ARE REQUIRED

• Some experience in marketing automation platforms such as Adobe Campaign, Salesforce Marketing Cloud, Unica, Hubspot, Pardot, Marketo
• Experience and understanding of relational databases with at least a basic level of proficiency in SQL.
• Data modelling skills
• Good to have at least basic knowledge in HTML, CSS, and JavaScript
• Proficiency in some programming language (C#, VB, Java)

TECHNICAL SKILLS THAT ARE A BONUS

• Technical experience of digital channels such as e-mail, SMS
• Familiarity with analytics tools, such as GA/GTM, or Qlik Sense
• Experience working within a version control management system, such as GitHub
• Experience with project management systems, such as Jira or Asana
• Experience with CRM tools, such as MS Dynamics or Salesforce CRM
• Understanding of good semantics and mobile first web design
• Understanding of UX/UI design
• Basics in web / marketing analytics

THE ROLE

As a Marketing Automation Specialist you will be working closely with our customers to create lasting customer experiences and enable data driven marketing across channels. You will most likely be doing most of these things:

• Implement martech platforms in clients existing architecture
• Integrate and move data across martech systems with real time integrations as well as batch.
• Advise clients on data technology as well as digital marketing
• Data modelling for clients across various industries
• Customise and optimise functions in martech platforms. Often using built in scripting and mark-up from the target systems
• Be in daily contact with clients and colleagues in cross functional teams
• Deliver key business results such as driving customer acquisition, increasing up & cross-sell activities, churn reduction and increasing ROI.
• Build campaign/landing pages and other applications using HTML, CSS, JavaScript, SQL etc
• Operate Marketing Automation software, including building customer journeys, campaign management and activating customer engagement in different channels
• Support in the analysis and optimisation of digital advertising campaigns with an omni-channel touch (Display, Social, SEM)
• Analyse web, CRM and digital marketing results and creating suggestions for further improvement and optimisation across channels.
• Execute continuous A/B testing and optimising workflows based on results.

We think your personality, attitude and ambition are just as important as the skills you have. There are some things we think will help you succeed in this role at Avaus:

• Business and marketing oriented mindset
• Solution and results oriented - consultancy mindset focusing on the big picture
• Curiosity to learn more about data driven marketing and marketing technology
• Team player skills with consultative ”can-do” attitude and good communication skills
• Quick understanding of customers marketing and business needs
• Fluency in English and preferable in Finnish and/or Swedis