Marketing Automation Specialist

at  Posti Group

We handle and deliver the logistics of nearly everything – e-commerce parcels, heavy freight items, postcards or love letters – on your terms! Posti is evolving and its transformation is built by a diverse pool of professionals from postal employees to artificial intelligence experts. In a big company, the range of possibilities is huge. Make Posti your next big opportunity – join us to create the future Posti!
Would you be our new AI-enhanced content and Marketing Automation Specialist?
In this role, you will join us in shaping narratives, optimizing customer journeys with marketing automation, and infusing AI-driven creativity into every piece of content.
If you’re a strategic thinker with a passion for marketing automation, the creative prowess to create compelling content with the leverage of AI tools and a sunny attitude, you would be a great fit for this position.

We hope that you will:

• Develop and execute marketing automation strategies to nurture leads, drive engagement, and optimize conversion funnels.
• Harness the capabilities of AI tools to enhance content creation, weaving captivating copy and marketing assets for various channels. You can impact the choice of AI tools.
• Manage marketing campaigns, from ideating creative concepts to execution.
• Implement personalized and dynamic content tailored to user behavior and segmentation.
• Analyze performance data to refine content creation and marketing automation.
• Create advanced lead nurturing campaigns with engaging content to improve customer experience through the sales funnel.
• Conduct A/B testing on content elements and automation workflows to continuously optimize and enhance campaign performance.

Could this be you?
Educational Background: Bachelor’s degree in Marketing, Communications, or a related field.
Experience: Minimum of 2 years of experience in marketing automation with a strong emphasis on content creation.

Technical Proficiencies Required:

• Marketing automation platforms (e.g., HubSpot, Marketo, Salesforce, Iterable, Braze, Adobe Campaign).
• CRM systems (e.g. Salesforce Sales Cloud, Microsoft Dynamics 365, Pipedrive).
• Native Integrations: creating and managing marketing automation native integrations.
• AI Proficiency: familiarity with AI tools and platforms for content creation. Ability to integrate AI-driven insights into content strategies for enhanced personalization.
• Data management: skilled in identifying and resolving technical issues related to data, ensuring accuracy and integrity.
• Workflow automation: proficiency in creating automated workflows for lead nurturing, scoring, and other marketing processes.
• Technical troubleshooting: ability to diagnose and resolve technical issues within the marketing automation system.
• API integrations: basic understanding of APIs and the ability to work with them for custom integrations or data syncing.
• Compliance and security: knowledge of data protection regulations (e.g., GDPR) to ensure compliance within marketing automation practices and understanding security measures to protect sensitive data.

Copywriting Skills: Exceptional writing skills with a knack for crafting persuasive and engaging copy. Showcase your portfolio that demonstrates your ability to tell a compelling story through words.
Communication Skills: Excellent communication skills to convey technical concepts to non-technical stakeholders. Collaborate effectively with cross-functional teams.
Analytical Mindset: Strong analytical skills to interpret data and performance metrics, driving data-driven content and automation strategies.
Language skills: Fluent written and oral communication in Finnish and English
You will have a unique opportunity to drive marketing automation in a company that affects the daily lives of millions of people. The transformation within Posti will give you a great opportunity to develop your own career and expertise through a wide range of tasks, development projects and training programs. At Posti we promote a diverse and equal working life and are pioneers in our field in building a sustainable future. We also offer ePassi’s culture, sport, and commuting benefits and an excellent gym and group sports at our modern office in Ilmala, Helsinki, where this position is located.
For more information about this position, please contact Marketing Automation Manager, Maria Huynh (+358 50 568 8213 / maria.huynh@posti.com).
If this could this be your next career move, please leave your application including your salary request by 8th April 2024 via Posti’s recruitment system Workday.
We can’t wait to hear from you!
Our common values – reliable, respectful, progressive - guide everything we do.
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Please refer the Job description for details