Marketing Automation Specialist

at  The National Film and Sound Archive NFSA

Posted: 19/02/2024
Closing Date: 10/03/2024
Salary: $85,168.00 - $95,084.00
Job Type: Ongoing / Non-ongoing; Full time
Location: Melbourne
Job Category: Arts, Culture,Media, Marketing

ABOUT THE NATIONAL FILM AND SOUND ARCHIVE OF AUSTRALIA

The National Film and Sound Archive of Australia (NFSA) is Australia’s audiovisual cultural institution. The NFSA collection includes more than 4 million items including films, television and radio programs, videos, audio recordings and video games. The collection also includes contextual materials such as costumes, scripts, props, artefacts, photographs and promotional materials. Public programs and services ensure that the collection is available for enjoyment, learning, research and for re-use by creators. In the digital age, the NFSA’s wealth of stories will be increasingly available across the country, and on demand.
The NFSA will be launching a new website, CRM system and email platform. We’re seeking a data-driven marketing automation specialist to build audience-first experiences during a period of significant digital transformation at the NFSA. You’ll support delivery of the new platforms, while sharing knowledge and developing documentation to build team capability and confidence. You’ll become our audience segmentation and insight expert and embed processes to utilise the CRM system in a best-practice way. You’ll build personalised email automation journeys to realise the vision of the editorial and content team. You’ll report on the performance of email as a channel, making data-based recommendations to support the team to achieve an ambitious 2025 vision.
The Marketing Automation Specialist is a key member of our Marketing & Communications team which includes marketing, design, communications and editorial and content. The team is located across our Sydney, Canberra and Melbourne offices.
This position is located at the NFSA’s Melbourne office.

JOB DETAILS

This ongoing full-time position requires a digital marketer with extensive experience in harnessing customer relationship management (CRM) systems, external data and email platforms to create audience-first, frictionless experiences. The successful candidate will be curious, insight driven and thrive on developing and embedding new processes and systems within an organisation. They will champion and execute a personalised one-to-one communications approach. We’re looking for someone with an interest in using their expertise to widen the reach of this beloved national institution to people all over Australia.
The Marketing Automation Specialist will undertake the following duties:

GENERAL

• Safeguard the brand through Privacy and SPAM act compliance and best practice.
• Work collaboratively with the Canberra-based Digital Marketing Coordinator, Web Products. Provide cover for this role as required.
• Some after-hours work may be required occasionally during UAT or go-live periods. Flexible working arrangements are available to cover those occasions.
• This role is subject to all the relevant sections of the PS Act 1999 and the National Film and Sound Archive Act 2008. The terms and conditions of this role will be those specified under the National Film and Sound Archive Enterprise Agreement 2017 – 2020, NFSA policies and values.
• Some travel to other NFSA locations may be required.
  This job description is not all encompassing. Over time, the emphasis of the job may change without changing the general character of the position. Your duties may be reviewed and updated in consultation with you to reflect strategic and organisational changes.

QUALIFICATIONS AND/OR EQUIVALENT EXPERIENCE REQUIRED:

• Minimum 3+ years’ experience working in marketing automation or MarTech roles
• Minimum 5+ years’ experience working with CRM systems
• Minimum 2+ years’ experience in developing data-driven personalised and automated email programs

Please refer the Job description for details