Marketing Campaign Analyst

at  Hollstadt Associates

Minnesota - Marketing
Hollstadt Overview
Hollstadt Consulting is a management and technology consulting firm dedicated to placing professionals at engagements where they will excel. When you work with us, you’ll work with a refreshingly real company led and staffed by seasoned experts who are also down-to-earth, good people. We’re committed to treating you with respect and helping you achieve your career aspirations.
Since 1990, Hollstadt has been a trusted partner to more than 150 domestic and global companies and has successfully completed over 2,000 projects. Our continued growth has created challenging and rewarding opportunities for accomplished IT and Business Consultants. Hollstadt Consulting is an equal opportunity employer including disability/veteran.
Job Description
Role: Marketing Campaign Analyst
Start: 4-15-24
End: 12-31-24
Location: Remote

JOB SUMMARY:

The Marketing Campaign Analyst supports the development, execution, measurement and refinement of multi-channel, multi¬ touch marketing campaigns by partnering with other analysts, data scientists, marketing specialists, marketing managers, and 3rd party data and service providers.

• Together, they will develop the requirements for marketing campaigns, create targeted segments and models, identify key metrics used to evaluate performance of campaigns, and identify opportunities to optimize marketing campaigns.
• The Marketing Campaign Analyst sets pre-campaign analytics objectives and develops audiences and targeting.
• The analyst designs, coordinates, and schedules multi-channel, multi-touch campaigns and maintains the marketing calendar.
• They will also provide comprehensive performance measurement of campaigns, perform mid-campaign adjustments and refinements, and report on return on investment and lifetime value contributions.
• The analyst will assist with the adoption of new campaign or customer relationship technologies within our digital experience platform.

REQUIRED SKILLS & EXPERIENCE:

• 3 years of experience in marketing campaign management or a related field.
• Experience analyzing large data sets that may include structured and unstructured data.
• Experience using digital experience platform technologies including customer data platforms, CRM, marketing automation, journey orchestration, and other digital marketing tools, such as Adobe, Oracle, Salesforce, Tealium, Redpoint etc.
• Advanced Excel skills.
• Requires intellectual curiosity, problem solving ability, critical thinking, active listening, quantitative skills, high attention to detail, persuasive oral and written communications and project management skills.
• Proven execution ability with multi-channel marketing campaigns using marketing automation and campaign management tools.
• Proven ability to use reporting tools to convert data into meaningful analyses and insights.
• Proven ability to translate between business and technical stakeholders.
• Must be able to work effectively in a consensus-style environment that expects and promotes teamwork.
• Must have experience in effectively meeting deadlines on-time with a quality product.
• Must possess the ability to inspire trust and confidence and maintain a high degree of professionalism and confidentiality.
• Will work independently and collaboratively to prioritize and drive forward multiple projects.
• Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity.
• Position may require occasional travel and the flexibility to work weekends and evenings as necessary.

REQUIRED EDUCATION:

• Bachelor’s degree

PREFERRED SKILLS & EXPERIENCE:

• Knowledge of SQL and Python as well as Tableau, Denodo, and/or Power Bl.
• Experience in the use of next best action, customer lifetime value or churn prediction models.
  Benefits + Perks