Marketing Campaign Manager - 12 Month Contract

at  MYOB

Hi! And thanks for stopping by!
We’re MYOB, a business management platform designed to unleash the potential of businesses across Australia and New Zealand! As the #originalstartup, our roots are in finance and accounting software, but today we are so much more. We help our Aussie and Kiwi customers unleash their full potential, giving them the tools to Start, Survive and Succeed: all in the one place.
We’re always on the hunt for those who bring a different perspective, diversity of thought and the drive to make our culture even better. Take your career to a new dimension at MYOB.

• Campaign design and execution of all aspects of marketing campaigns leveraging relevant product and market insights including defining objectives, target audience, messaging, channels, and timelines.
• Drive the marketing funnel for the campaign to deliver leads, and/or referrals to meet the acquisition and expansion goals.
• Oversee the development of campaign-related content, including promotions, email copy, landing pages, event content, podcast scripts and collateral materials.
• Collaborate with various teams, including Sales, Product, Product Marketing and Design, to ensure campaigns are well-coordinated and aligned with broader business strategies.
• Manage campaign budgets efficiently, optimising spend to improve value
• Use data and analytics to track and measure the effectiveness of campaigns, adjusting strategies as needed to achieve desired outcomes.
• Conduct A/B testing and other experiments to optimize campaign performance.
• Monitor, analyse, and report on campaign performance metrics to continuously improve ROI, and conversion rates and optimise future initiatives.
• Identify opportunities to improve current processes and recommend solutions to drive better outcomes for customers and MYOB