Marketing Campaign Manager

at  Delbridge Solutions Inc

Delbridge Solutions is one of North America’s fastest growing technology companies. With offices in Canada, USA, Europe, and Costa Rica, we provide world-class software solutions and implementation service for Performance Management, Data Management, Data Privacy, and Corporate Transformation Services. The majority of our clients are Fortune 1000 companies and trust Delbridge Solutions as a partner to support their business processes.

• Annual Planning and Strategy Development: Create and oversee the annual plan for demand marketing campaigns, ensuring alignment with the Delbridge GTM strategy.
• Omnichannel Marketing Strategy: Develop and implement a comprehensive marketing strategy that integrates marketing campaigns, product launches, evergreen content, events, and partnerships.
• Collaboration and Stakeholder Management: Partner with sales and marketing stakeholders to define campaign messaging, target markets, buying personas, and behaviours.
• Campaign Leadership: Lead the planning, development, and execution of demand marketing campaigns across various marketing channels, maintaining a consistent brand voice and identity.
• Measurement and Reporting: Develop clear measurement plans and KPIs in collaboration with cross-functional teams. Routinely report on performance results, optimization strategies, and make data-driven recommendations for improvement.
• Budget Management: Own the planning and management of campaign budgets, ensuring efficient allocation and utilization of resources