Marketing Campaign Manager

at  TalonOne GmbH

ONCE YOU ARE HERE YOU WILL:

• Own, plan, execute, project manage, and measure global marketing programs and campaigns, from inception to execution, across multiple channels (media publications, affiliates, associations, communities, email)
• Find creative ways to build an online presence to continue brand awareness and thought leadership by engaging retail & loyalty industry communities, professionals and influencers
• Plan and manage demand generation channels outside of self-service platforms (e.g., paid social/paid search). This includes paid advertorials on industry-focused websites, content syndication, advertorials, sponsored newsletters, joint webinars, podcasts, etc.
• Support building ABM marketing programs for different account tiers
• Maintain a test-and-learn approach and a bias for action to continually optimize and accelerate performance
• Deliver creative and content briefings for content and design teams to ensure integrated and efficient execution of campaigns
• Work closely with the performance marketing (paid social/paid search) and marketing automation teams to create an integrated full-funnel campaign approach.

You will be part of our Demand Generation team and responsible for developing and managing new inbound marketing strategies (outside of paid search/social) to drive thought leadership and lead volume for sales pipeline growth. We are looking for a marketer with expertise in online marketing campaigns, ideally with a background in the B2B SaaS world.