Marketing Campaign Program Manager

at  REI Recreational Equipment Inc

Overview:
This job contributes to REI’s success by supporting Marketing Strategy & Campaign Management for off-price events and offers. Scope of impact includes major off-price events, member offers, clearances, outlet, off-price contingency and additional off-price events or offers as needed. This role leads the marketing strategy and go-to-market development for off-price events. Leading the development of execution across all key marketing touchpoints end to end, which can include Marketing channels, Digital Retail, Retail and employees. Supports the development of off-price brand-right communication strategies to drive traffic, demand and engage new and returning customers with compelling off-price experiences. Represents marketing and business strategies to align cross divisional partners to ensure a cohesive and positive customer experience. Partners with cross-divisional teams regarding off-price inputs, including Customer Insights, Membership, Merchandising, Experiences, and Re/Supply.

Responsibilities:

• Develops integrated customer experience plans in support of campaign strategies, including go-to-market documentation.
• Ensures that the customer experience and supporting content, assets, and programs deliver on marketing strategy and objectives.
• Leads campaign development with Marketing and cross-divisional partners, including Marketing Program Managers, Channel Managers, Visual Merchandising, Digital Retail and Creative partners.
• Collaborates with Marketing Planning, Customer Insights and Marketing Manager, Product Marketing to develop measurable Campaign KPI’s and supports recapping as needed
• Leads meetings and documentation through the campaign development cycle to keep stakeholders uniformly informed of progress, changes and updates to the content and assets in development.
• Leads the process to amend or update customer experience when key deliverables or direction changes.
• Assures that REI branding, product and experiential elements are appropriately represented in the campaign elements developed and executed, per direction in the campaign strategy.
• Builds contingency plans and supports overall contingency program to address emerging cultural, business, and customer risks.
• Off-price expert for the co-op, representing program’s vision, strategies, and projects
• Supports manager with evolution of off-price work to align with broader co-op business and marketing strategies.
• Coaches other members of the team regarding deliverables as needed.

Qualifications

• 5+ years with marketing experience; campaign or channel program management preferred
• BA in Business, Marketing, Communications preferred
• Demonstrated experience and competency in leading and developing integrated marketing plans, with a preferred focus on digital media for retail.
• Proven track record developing integrated marketing plans that meet or exceed business goals.
• Experience and success in productively managing partners and relationships in developing marketing programs.

Closing:
At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there’s strength in our diversity – that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you’re backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.

• Develops integrated customer experience plans in support of campaign strategies, including go-to-market documentation.
• Ensures that the customer experience and supporting content, assets, and programs deliver on marketing strategy and objectives.
• Leads campaign development with Marketing and cross-divisional partners, including Marketing Program Managers, Channel Managers, Visual Merchandising, Digital Retail and Creative partners.
• Collaborates with Marketing Planning, Customer Insights and Marketing Manager, Product Marketing to develop measurable Campaign KPI’s and supports recapping as needed
• Leads meetings and documentation through the campaign development cycle to keep stakeholders uniformly informed of progress, changes and updates to the content and assets in development.
• Leads the process to amend or update customer experience when key deliverables or direction changes.
• Assures that REI branding, product and experiential elements are appropriately represented in the campaign elements developed and executed, per direction in the campaign strategy.
• Builds contingency plans and supports overall contingency program to address emerging cultural, business, and customer risks.
• Off-price expert for the co-op, representing program’s vision, strategies, and projects
• Supports manager with evolution of off-price work to align with broader co-op business and marketing strategies.
• Coaches other members of the team regarding deliverables as needed