Marketing Campaign Specialist

at  melba support services

• Hybrid Working - 2 days per week (alternating between Scoresby/ Lilydale or Chadstone)
• 4-month fixed term contract
• Salary: up to $120,000 base + superannuationJoin a values-driven Human Rights Organisation

ABOUT US:

Melba has been supporting the Victorian community for over 50 years. What began with three families in search of a different kind of day support for their children with disabilities, has become a mission to open a world of opportunities for people to live fabulous lives of their choosing. The human rights of the people we support are at the centre of everything we do.

QUALIFICATIONS AND EXPERIENCE:

• Significant demonstrated experience in marketing, with a proven track record of successfully planning, executing, and optimising marketing campaigns across multiple channels.
• Demonstrated project management skills with the ability to manage multiple projects simultaneously, prioritise, and meet deadlines in a fast-paced environment.
• Excellent written and verbal communication skills with a keen eye for detail and creativity.
• Outstanding interpersonal skills with the ability to work effectively in cross-functional teams and manage relationships with external vendors.Previous experience building a new website.
• 
  Requirements: A current NDIS Worker Screening and Working with Children Check (we can support you through the process of obtaining one or both checks if you don’t already have them).

ABOUT THE ROLE:

The Marketing Campaign Specialist contributes to the development and execution of marketing strategies to elevate Melba’s brand, engagement and growth and involves a hands-on approach to managing and implementing various marketing initiatives and campaigns.
This is an exciting opportunity for a passionate marketer to drive impactful marketing campaigns and contribute to the growth and success of our organisation. If you thrive in a dynamic and collaborative environment and are eager to make a meaningful impact, we encourage you to apply for this position.

RESPONSIBILITIES:

• Develop and execute Melba’s marketing strategy and marketing plans to drive brand awareness, customer acquisition, market share and growth.
• In conjunction with our agency, manage the creation of a new website to maximise SEO/SEM performance, leverage Google Analytics insights and manage internal approval processes.
• Lead Melba brand development, awareness and management.
• Develop and execute multi-channel brand and marketing campaigns including media planning, website development, eDMs, advertising, video, social media, SEO/SEM.
• Manage end-to-end campaign execution including campaign setup, scheduling, segmentation, deployment, and performance tracking.
• Monitor campaign performance metrics, analyse data, and generate reports to measure effectiveness, identify trends, and optimise campaign performance.
• Manage day to day relationships with key agencies.In conjunction with the Communications team, manage the development of social media strategy.