Marketing & Campaigns Manager

at  Allens

Job title
Marketing and Campaigns Manager (Melbourne/Perth/Brisbane/Sydney)
This is a 13-month fixed term contract.
About Allens
As a leading law firm with a respected and established brand, our Corporate Services teams have the opportunity to work at the cutting edge of technology, workplace culture, process improvement, business strategy and growth. With Allens, you’ll have the opportunity to identify and set new standards of excellence for the profession, and play a vital role in delivering services to our clients that are responsive, innovative and focused on their needs. You’ll be empowered to find operational efficiencies and drive changes that make a real impact on our clients, people and communities. With a heritage spanning 200 years, shaping the future is in our DNA and our alliance with Linklaters connects our clients and teams with an international network of legal leaders that spans 37 offices in 23 countries.
We value personal growth and career progression equally. Through our in-depth career coaching, focus on innovation, and international secondment program, we aim to create future leaders in the legal industry.
Your Role
We’re looking to hire a Marketing and Campaigns Manager who will be responsible for leading and contributing to specific content-led projects and marketing activities, many of which cut across the firm’s various practices. This is an exciting opportunity to be part of a critical program that will transform content marketing as a driver of business growth.
About you
As a data-driven marketer, you are skilled in creating effective campaigns which are underpinned by differentiated, clear and concise value propositions. You will be expected to develop a content pipeline centred on a priority set of client issues, underpinned by our business imperatives at a sector and firm-wide level. You will be skilled at using data for inform content strategy and taking content to market across multiple channels as part of a sustained effort to build reputation, relationships and revenue.

To succeed in this role you will need:

• Demonstrable track-record of producing high quality content underpinned by a compelling market-impact story.
• Significant relevant marketing, campaigns and / or content-leadership experience.
• Strong stakeholder relationship skills, including the ability to facilitate thinking and build confidence in processes and proposed solutions.
• Experience working with colleagues across various teams, as well as third party suppliers.
• Professional services or relevant B2B experience and track record of working effectively as part of a matrix organisation is preferred
• Excellent attention to detail and project management skills.

Your day

The Marketing & Campaigns Team plays a key role in shaping and directing the firms key messages and marketing campaigns. Your role will be varied but the day of a Marketing and Campaigns Manager could typically include:

• Working with subject matter experts to develop core messages and evidence-based value propositions for existing and new services.
• Collaborating within the business to identify the key issues facing clients across our client segments and, in particular, across our key growth areas.
• Developing provocative and inspiring content (in multiple formats) centred around the issues proven to resonate with our target audience.
• Developing, planning and coordinating effective go-to-market campaigns via multiple channels, working closely with our Business Development, Communications, CRM, Digital & Design and Events teams, for maximum channel amplification
• Developing data-driven success metrics as part of a story that demonstrates impact
• Contributing to the ongoing evolution of the firm’s digital presence and the user experience of the firm’s digital assets
• Coaching and mentoring the firm in effective content and campaigns
• Presenting with excellent stakeholder management and influencing abilities

Your development
Our Marketing & Campaigns Team is looking for an experienced Manager who can work reasonably autonomously and support an existing strategy.
In joining Allens, you will receive unparalleled learning and development opportunities. You will be challenged, supported and guided as you learn and develop, and will be encouraged to grow. We foster greatness and will coach and support you to meet your goals and aspirations.
Our unique Career Deal allows you to take control of your career and provides a transparent approach to career development. Our international alliance with Linklaters means we are able to support secondments all over the world.
Our Team
Our Marketing & Client Services department drive growth for the firm by building, enhancing and protecting our brand, networks and relationships. We are committed to cultivating client experiences that deliver genuine value, and developing the capacity of our people to do the same.

The department is divided into 2 core areas:

• Marketing; consists of teams of professionals with expertise in Corporate Communications, Digital, Design & UX, Events & Networks and Marketing & Campaigns, which is where this position sits.
• Business Development; consists of specialist Business Development Mangers, Executives and Advisers, alongside a team of experts in Clients & Pursuits.

The Marketing & Campaigns Team is managed by the Head of Marketing & Campaigns and supports a team of Marketing & Campaigns Managers and a Marketing and Sponsorships Manager.
Your clients
As a member of our Marketing & Campaigns Team, you will partner with many parts of the firm, across various practice groups. You’ll also work closely with other teams within the broad Marketing & Client Services Department to ensure that the specific content-led projects and marketing solutions that you are leading on, are planned and executed effectively.
Our perks

Our benefits include:

• Financial: market competitive fixed remuneration; salary continuance insurance, employee recruitment referral program, discounts at hundreds of suppliers including retail outlets, health and travel insurance, charity matched funding program.
• Health and wellbeing: fully subsidised gym memberships, annual flu vaccinations, skin checks, in-house snacks and catered meals, subsidised sporting and social activities, emergency childcare, Employee Assistance Program including confidential counselling, wellbeing coaching and financial coaching for employees and their families and regular wellbeing sessions with our in-house consulting Psychologist.
• Flexibility: hybrid and flexible working arrangements to support you in your work and life commitments and passions, equipment to support working from home.
• Leave: ability to purchase additional annual leave, access to an enhanced, inclusive and flexible parental leave policy – 26 weeks paid parental leave with no minimum service for permanent employees and high-quality executive coaching to support the transition.
• Recognition: team-based recognition including social activities and contribution-based recognition activities, and annual Allens Values Awards to nominate and recognise the incredible contributions of our people.

Allens is also proud to invest in our communities, giving you the opportunity to make a difference through our work on reconciliation, the environment and other social justice issues as well as our workplace giving and volunteering programs.
How to apply?
We’d love to hear from you so please click “apply now”!
At Allens, our culture is made up of unique backgrounds and varying life experiences. We celebrate our people’s differences across gender and gender identity, sexual orientation, age, ability, cultural backgrounds, First Nations communities, and family and caring arrangements. We encourage applicants from all backgrounds, so if you’re excited about this role but your past experience doesn’t align, please express your interest by emailing us at
careers@allens.com.au
. The right role for you might be just around the corner!
At Allens, we’ve been building legal careers for 200 years; longer than any other firm in Australia. The impact of our people extends to almost every sphere of business, government, the judiciary and the wider legal profession. We continue to provide opportunities for people from diverse backgrounds to build outstanding careers and shape the world around them.
Through our alliance with Linklaters, we work in a global network of 41 offices in 26 countries. Our size and global reach provide exceptional opportunities for career development, including both on-the-job learning and formal training and development opportunities.
Our commitment to high performance is balanced with a focus on wellbeing, with a culture that’s inclusive, supportive and collaborative. We prioritise connection and value the unique contribution of everyone at the firm.
We’re proud to hold some of the world’s longest ongoing client relationships, some of which stretch back almost 170 years, and our client base includes 55 of the world’s top 100 companies and more than 75 of Australia’s top 100 companies

To succeed in this role you will need:

• Demonstrable track-record of producing high quality content underpinned by a compelling market-impact story.
• Significant relevant marketing, campaigns and / or content-leadership experience.
• Strong stakeholder relationship skills, including the ability to facilitate thinking and build confidence in processes and proposed solutions.
• Experience working with colleagues across various teams, as well as third party suppliers.
• Professional services or relevant B2B experience and track record of working effectively as part of a matrix organisation is preferred
• Excellent attention to detail and project management skills

The Marketing & Campaigns Team plays a key role in shaping and directing the firms key messages and marketing campaigns. Your role will be varied but the day of a Marketing and Campaigns Manager could typically include:

• Working with subject matter experts to develop core messages and evidence-based value propositions for existing and new services.
• Collaborating within the business to identify the key issues facing clients across our client segments and, in particular, across our key growth areas.
• Developing provocative and inspiring content (in multiple formats) centred around the issues proven to resonate with our target audience.
• Developing, planning and coordinating effective go-to-market campaigns via multiple channels, working closely with our Business Development, Communications, CRM, Digital & Design and Events teams, for maximum channel amplification
• Developing data-driven success metrics as part of a story that demonstrates impact
• Contributing to the ongoing evolution of the firm’s digital presence and the user experience of the firm’s digital assets
• Coaching and mentoring the firm in effective content and campaigns
• Presenting with excellent stakeholder management and influencing abilitie