Marketing & Commercial Wholesale Associate Director, EMEA

at  Molton Brown

Born on South Molton Street, London in 1971, Molton Brown is an icon of uniquely British style. Today, Molton Brown is one of the leading global brands in Kao´s global cosmetics portfolio. Growing from small-scale artisans into the international fragrance brand it is today, its pioneering presence is felt in our stores and websites, travel retail, luxury department stores and the most esteemed hotels around the world.
Expertly blended in London, Molton Brown’s signature fragrances, bath and shower gels, home and hand care luxuries have claimed iconic status. Kao and Molton Brown have a passion for integrity, for craftsmanship, for artistry and for giving our consumers the ultimate, quality experience.

THE ROLE:

Responsible for the design and execution of the marketing strategy supporting customer acquisition and profitable growth across the Wholesale EMEA markets as well as the overall management of Molton Brown’s Wholesale and E-com channels in France.

WHAT YOU WILL DO:

• Lead, motivate, coach and develop the team of direct reports across EMEA combining the use of technical marketing, commercial, creative thinking and people management skills to create a high performing group, both as a team and as individuals. Lead by example.
• Define and manage implementation of the marketing strategy to build brand equity, acquire new customers and drive sell-out across Wholesale EMEA and France Ecom, balancing brand activations and trade marketing activities within agreed spend limits to maximize profitability.
• Lead and deliver the France Wholesale business plan across Physical Wholesale and Ecom to achieve the NS and BP targets, using all appropriate company resources. Lead the partnership with our external partner Ingenuity to drive and grow Molton Brown’s E-com channel in France in a profitable manner. Define and refine the strategy, processes and ways of working enabling this channel to grow profitably.
• Actively input into EMEA Leadership Team, contributing on a strategic and tactical basis, leveraging marketing & commercial expertise, plus company and market insight, into the challenges and goals of the EMEA Wholesale channel.
• Ensure that the strategy is cascaded, localised effectively, and properly executed. Provide quantitative and qualitative feedback on marketing spend and impact on NS / BP, constantly learning and adapting to what works for the market.
• Take responsibility for self-development using Senior Leadership, Peers, and the resources of Kao L&D / HCD to drive your own development and career progression.
• Leading a team of 7 individual across sales & marketing: - 3 direct reports : National Account Manager (C06), Senior Brand Manager DACH, UK Wholesale & Global 3rd party Ecom (C06), Brand Manager France & Benelux (C06) - 3 indirect reports: 3rd party Ecom Manage (C07), Junior Brand Manager DACH & UK Wholesale (C08), Junior Brand Manager France & Benelux, Marketing Intern Wholesale EMEA Recruits, develops and performance manages the team including appraisals and PDP’s.