Marketing Communication Manager

at  Antwerp Management School

ONDERNEMING

At Antwerp Management School (AMS), a triple-accredited and internationally renowned business school with its roots and main branch in the bustling heart of Antwerp, both young and experienced professionals are supported and guided in their quest for healthy growth and sustainable professionalization to create impact as an individual, a business team, a company, or an organization.
We are a dynamic, innovative and customer-oriented organization, driven by an enthusiastic team. Our faculty experts and employees make every effort to offer our customers permanent learning experiences by sharing their state-of-the-art expertise and relevant insights that really matter in daily practice. Click here to get a taste of the atmosphere on campus.
Antwerp Management School aims to maximize diversity and would like to encourage everyone – regardless of gender, religion, ideology, origins, language, functional impairments, etc. – to apply.
Would you like to join our team? We are looking for a Marketing Communication Manager Advanced Professionals.

INTERESTED?

Send your resumé and motivation letter via this link to Joke Verberckt, HR Officer a.i.
We kindly, but firmly, urge you to provide us with a cover letter in which you state your motivation. Without, your application is considered incomplete and will be valued as such.

The topics to reflect upon in your cover letter:

• How does your candidacy for this job at AMS fit your (past and future) career journey?
• What compels you to work for AMS?
• What are/will be your challenges in executing the job successfully?
• Are there certain competencies/talents that you have, that will enable you to make a difference/impact?

We’re looking forward to reading your letter and resumé

• Develop Integrated Marketing Communication (360°) strategy for your target group (Advanced professionals), focussing on lead gen & conversion for AMS. In close collaboration / consultation with Lead Gen & Conversion Lead;
• Translate the Integrated Marketing Communication (360°) strategy for your target group to a ‘yearly’ marketing communication plan / content calendar;
• Create an integrated marketing plan to support the business line goals, aligned with the overall the brand strategy & positioning;
• Develop ideas and creative briefs to meet objectives for advertising and program marketing, including print, digital, video assets, …;
• Deliver fresh insights on current marketing activities and suggest improvements;
• Guide Marketing Communication Officer with marketing comms campaign creation and implementation. Support in execution where necessary;
• Support the set-up and visualisation of marketing performance dashboards for your target group working closely together with the business and Lead Gen & Conversion Lead;
• Build successful communication strategies, plans and campaigns through gathering and analysing customer and market insights, customer trends, competitors, products and marketing best practices;
• Define and manage the yearly marketing comms budget for your target group.