Marketing Communication Specialist

at  Caterpillar

SKILLS YOU WILL HAVE

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and the ability to leverage that information in creating customized customer solutions.
• Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
• Effective Communications: Understanding of effective communication concepts, tools, and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviour’s.
• Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants, and suppliers).
• Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market .

• Regionalize global assets for the market and roll campaigns through both cat-owned channels and the dealer channels.
• Lead new product introduction launch strategy in the region.
• Coordinate marketing activities with Marcom Managers from the AME Region dealerships.
• Promote dealer best practices in the region.
• Develop our Lead Generation Campaigns Plan for the region in collaboration with our Digital Marketing team.
• Define and coordinate multi-channel campaigns across the prospect and customer lifecycle.
• Maximize sales lead collection from all potential Marketing sources.
• Measure and report the performance of marketing campaigns