Marketing & Communications Manager

at  HOLT EXECUTIVE

• South West, Poole, UK
• £40000 per annum
• Permanent
• V-32626
  Holt Executive has partnered with a leading technology provider that provides unrivalled connectivity solutions across the Maritime, Energy and Mining sectors.
  Our partner is actively seeking a Marketing & Communications Manager to support the Marcoms Director by collaborating with sales and product teams to develop, deliver and evaluate high-impact and customer-value-driven Marcoms campaigns, covering their Maritime Business unit.
  This is a fantastic opportunity for someone who wants to work within a global organisation, having the ability to travel and work within an organisation where technology saves lives every day.
  Key Responsibilities for the Marketing & Communications Manager include:

Marketing Communications –

• Planning and supporting effective launch and portfolio campaigns.
• Creating and maintaining customer-focused sales kits highlighting our portfolio benefits to drive sales, including presentations, infographics, and videos.
• Content writing for website, intranet, direct mailings, newsletters, case studies, and social media.
• Delivering commercial content marketing campaigns; researching topics, coordinating strategy, creation, and design.
• Pre- and post-event marketing through invitation mailings, newsletters, and social media.
• Close collaboration with creative agencies and designers.

Digital Marketing and CRM –

• Monitor and assign leads from our website and mailboxes.
• CRM reporting, including ROI, lead generation and customer lifecycle management.
• Help track and present traffic and click-through analysis related to our web portals, newsletters, email campaigns, social media channels and online advertising.
• Support the tracking, monitoring, and updating of Google AdWords and SEO campaigns, working closely with the digital agency and the digital team.
• Conduct regular audits of portfolio presentations on our website and drive user journeys to maximise lead-generation opportunities.

Sales Enablement –

• Ensure regular dialogue with sales to understand and meet their requirements, monitor industry trends, and identify customer pain points.
• Support the RFP/tender process, providing guidance and compelling sales templates that position us as an industry leader.
• Create and maintain customer testimonials.
• Support regional Marcoms campaigns in the Asia Pacific sales territories, with a particular focus on Japan.

Other Miscellaneous Duties –

• Meticulous proofreading of written materials.
• Occasionally attending events to register attendees, manage logistics, set up and support the Marketing Director.
• Other ad-hoc tasks as required.

Key Skills & Experience Required by the Marketing & Communications Manager:

• BSc/BA or equivalent in Marketing, Communications, or a relevant field.
• At least 3 years’ experience in digital marketing, marcoms or editorial work.
• Experience with website CMS systems, maintaining and creating web content.
• Strong understanding of Microsoft packages, especially PowerPoint.
• Experience using tools such as SharePoint, Digital design tools, Adobe, WordPress, CRM / Dynamics 365, Canva, and Video editing.
• Ability to present complex technical information in a comprehensive, powerful way.

Desirable Experience –

• Background in the maritime, connectivity or digital solutions industry.
• Understanding of AI marketing tools.
• Knowledge of marketing tools such as Google Analytics, Hootsuite, Google Ads, SEO software.

If your skills and experience match this Marketing & Communications Manager opportunity, we encourage you to apply by sending your CV to info@holtexecutive.com

• Meticulous proofreading of written materials.
• Occasionally attending events to register attendees, manage logistics, set up and support the Marketing Director.
• Other ad-hoc tasks as required