Marketing & Communications Manager Income Generation

at  St Clare Hospice

To lead, project manage and implement the marketing and promotion of all income generation activities and campaigns driving forward income and supporter growth Manage the marketing and promotion of new and existing St Clare shops and e-commerce activity as well as regular shop visits to gather content for day-to-day marketing and promotion activity to increase sales and income Manage the marketing and promotion of the St Clare hospice weekly lottery including the acquisition of new players as well as player retention Working with the project manager to analyse campaign marketing return on investment Lead and manage the development and mapping of the donor journey for supporters To identify the right audiences for each income generation activity and create a strategy for successful engagement To understand each campaign and activitys marketing expenditure budget and optimise it Work with the Data Analyst on analysing and reporting on campaign performance and make recommendations Responsible for making recommendations to the Deputy Director of Fundraising and Head of Relationship Fundraising on the allocation of marketing expenditure as part of the budget and forecast process Responsible for liaising with the digital team to brief on the digital aspects of a campaigns marketing Working with the digital team, you will identify target audiences for each income generation activity and segment audiences accordingly agreeing budgets for ads and managing relevant budget activity Responsible for liaising with the digital team to ensure the website is up to date, search engine optimised and all digital aspects of marketing have been reviewed and optimised e.g. Google Ad and Google My Business Write and distribute media releases for income generation activity, working in conjunction with the Campaigns and Content Manager to ensure they are integrated with wider hospice campaigns Liaise with the Campaigns and Content Manager for photography and videography briefs to support visual content for income generation campaigns in liaison with the digital team Devise, implement and regularly monitor the income generation marketing strategies in line with the Hospices income generation ambitions Use the organisational wide CRM (Raisers Edge) to check email content as well as understanding data segmentation for e-marketing activity Responsible for keeping the income generation campaign planner up to date Responsible for managing the income generation print processes with third party printers Responsible for briefing and liaising with the St Clare Hospice designer on income generation campaigns Respond to social media supporter queries, out of hours, on a rota basis

Please refer the Job description for details