Marketing Communications Manager

at  Navitas

Key Responsabilities

• In consultation with the Director of Marketing and Admissions (DMA), develop and implement an annual digital marketing plan that delivers growth targets from key recruitment countries based on market research and trends to meet organisational objectives.
• Develop and coordinate digital marketing and communication campaigns to achieve recruitment targets and ROI.
• Provide regular reports and data analytics to the DMA
• Work closely with the DMA and Navitas relevant teams to ensure effective collection of prospect information, tracking of prospective student enquiries, and developing effective conversion campaigns
• Continually explore new opportunities and data available to optimise regularly
• Forecast and monitor channel performance and immediately identify and report variances
• Coordinate the development of marketing collateral and other promotional publications from design through to dispatch, ensuring currency
• Manage the process of artwork creation from brief creation, key messages, collation and proofreading of content, photography and working with designers through publications
• Develop student testimonials, case studies and other relevant content
• Develop and maintain a positive working relationship with personnel from other Navitas colleges and divisions to share and provide for a coordinated approach
• Support the offshore Marketing Managers with events and in-bounds on campus.

ABOUT US:

Navitas is a leading global education provider that has helped generations of learners transform their lives through education. We create life-changing opportunities to learn by delivering an extensive range of educational services to over 70,000 aspirational students across our global network each year.

• Participate in regular meetings with key stakeholders
• Undertake projects and duties as directed and agreed by the DMA.