Marketing Communications Manager

at  Quintessential AI

We are looking for a Marketing Communications Manager who can spearhead all marketing efforts, including product marketing and brand communications for the company and our solutions. You need to understand our target audience’s everyday challenges and succinctly explain who we are, what we do and how our solutions help solve customer problems. Through close collaboration with our executive team, product managers and UX/UI designers you will shape effective marketing content.
You will create the annual marketing plan and execute the plan to achieve target lead, opportunity and revenue goals within our market segments. You will play a key role in developing both internal and external communication plans and messaging to the clients, working with the creative and content team (internal & external) to craft vertical market positioning, conduct competitive analysis and go-to-market strategy.
You must have proven experience developing and executing effective B2B marketing campaigns and hitting lead generation and revenue targets. You’ll also need hands-on digital media expertise and be a passionate, driven professional with sound business aptitude and natural sales instincts.

REQUIREMENTS

• Work in conjunction with executive and product management teams to translate product positioning into clear messaging
• Craft annual marketing and communication plan for the company
• Develop compelling content, that accurately communicates the product’s performance in our verticals, and strategies that generate brand awareness and lead/demand generation
• Create and coordinate product content for sales enablement tools, templates, white papers, case studies, website copy, print and digital ads, videos, webinars, and blog posts
• Collaborate with the various teams to develop and support the vertical strategy by creating programs for go-to-market campaigns
• Manage and utilize your marketing budget to hit your lead, opportunity, and revenue targets
• Work with product management to conduct any market research that leverages competitive intelligence to better understand and drive market strategies
• Identify key trends, market drivers and customer requirements for the verticals’ products and services, while acting as a subject matter expert and sharing this information with the sales and product teams

REQUIRED QUALIFICATION OR SKILLS:

• Bachelor’s Degree
• 5-10 years of experience in a B2B marketing role with demonstrable examples of lead generation achievement
• Excellent written and verbal communication skills
• Demonstrated ability to develop and implement sales and marketing strategies, campaigns, and supporting materials
• Hands-on experience in executing digital marketing on various platforms (web, social media etc.)
• Ability to identify key buying influences and develop compelling value proposition statements that drive customer behaviour
• Maritime experience a plus
• SaaS /technology background a plus.

Please refer the Job description for details