Marketing & Communications Specialist - RFA Mortgage Corporation

at  RFA Bank of Canada RFA Mortgages Corp

RFA’s residential mortgage lending business is operated by RFA Mortgage Corporation and RFA Bank of Canada, a federally regulated Schedule I Bank. RFA Mortgage Corporation specializes in Prime lending (Insured, Insurable, Uninsurable), while RFA Bank of Canada is a balance sheet based Alternative mortgage lender (Alt-A and B lending). Combined, RFA offers mortgage brokers a one-stop shop with our full suite of competitive Prime and Alternative mortgages.
RFA’s strategic vision is to be a long-term leader in the residential lending segment by offering a value proposition beyond just rate and compensation. Through building a competitive broker experience and solutions-oriented product suite, RFA’s goal is to be recognized and recommended by our mortgage broker partners, mortgagors, and other strategic partners, for our financing solutions and broker/client experience.
The Opportunity
The Marketing & Communications Specialist is responsible for supporting the national marketing strategy for the organization. Their role is to enhance the RFA brand (internally/externally) through consistent messaging and creative strategy that helps distinguish RFA as the brand of choice for mortgage brokers.

• Support the development and delivery of engaging content for internal/external marketing and communication campaigns.
• Support rate communications to ensure accuracy of information and create enticing ads based on the promotion, offer, or sales angle provided.
• Write/edit/proof all internal and external communications, marketing material, and customer documentation to ensure consistent, accurate, and engaging messaging.
• Liaise with industry associations and media outlets for interview opportunities, publications, annual industry awards, company profiles, executive speaking opportunities, and more. Write and review all related material.
• Support the marketing/communications calendar to ensure regularity of content to market.
• Work with internal stakeholders to ensure business objectives and priorities are met.
• Support event planning for industry conferences and/or other internal corporate events (as required).