Marketing Consultant, Health Marketing

at  Manulife

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

JOB SUMMARY:

Our dynamic Group Benefits Marketing team delivers innovative digital marketing solutions that prioritize health and wellness benefits and experiences. Our goal is to empower our customers to live better, healthier lives, and build strong organizations. Reporting to the Director, Health Marketing & Strategic Partnerships, the Marketing Consultant, Health Marketing will develop marketing collateral and campaigns for our stakeholders, support marketing operational efficiencies, and execute on digital marketing strategies that effectively engage our members and sponsors.

QUALIFICATIONS:

• University or college degree in marketing, communications, media, or related field of study
• 5+ years of experience in a Sales and Marketing role
• Excellent writing skills with a strong ability to build, draft, and edit written marketing collateral that drives awareness, engagement and action
• Proficient in Microsoft Office suite of programs (PowerPoint, Word, Excel, and Teams)
• Experience working with marketing automation and sales enablement tools (e.g., Salesforce Marketing Cloud, Seismic) and analytics software (e.g., Google Analytics)
• Excellent analytical skills with the ability to measure and optimize the performance of marketing campaigns using data and insights
• Process- and diligent with a strong dedication to quality
• Solutions-focused attitude
• Group Benefits, health care or related industry experience highly valued
• French is an asset
• Experienced practitioner of agile marketing

• Deliver compelling marketing campaigns: You will be responsible for crafting and implementing impactful marketing campaigns that support the launch of new products and improvements. Your goal will be to engage our target audience and drive awareness and adoption.
• Craft positioning strategies : You will play a crucial role in developing positioning strategies that differentiate our products and services in the market. By effectively communicating our unique value proposition, you will contribute to brand-building efforts and drive customer loyalty.
• Provide support to sales and customer-facing teams : You will collaborate closely with sales and customer-facing teams to equip them with the vital tools, training, and materials to effectively market our products and services. Your aim will be to empower them to optimally communicate the value of our offerings to customers.
• Collaborate with stakeholders : You will work closely with collaborators across the business and other functions to align marketing efforts and achieve shared goals. By encouraging positive relationships and collaboration, you will ensure that marketing initiatives are coordinated and aligned with overall business objectives.
• Measure campaign effectiveness : You will be responsible for measuring the success of marketing campaigns and reporting on their effectiveness. By analyzing data and insights, you will drive continuous improvement and make data-driven decisions to optimize future marketing efforts.