Marketing Consultant, Marketing Mix Modelling - Viby

at  Arla Foods

Do you know how to turn raw data via modelling into purified insights that makes a big commercial difference? And would you like to be part of our expanded modelling function? Then you might be our new Marketing Consultant we are looking for in Global Media & Agency Management in Arla Foods.

WE HAVE A PURPOSE FOR GOOD

At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?

Your key areas of responsibilities will be:

• Drive and support media ROI agenda in Arla Foods with the rest of the modelling team primarily via use of insourced media modelling software solutionBuild/maintain a strong stakeholder relationship (both internally in Arla Foods and externally towards key partners) to ensure modelling results are understood and learnings are widely executed

In short, you’ll play a key role in bringing data and insights to the forefront of everything we do in Global Media & Agency Management. More specifically, your tasks will be:

• Conduct econometric/marketing mix modelling across markets, categories and brands and support execution of media learnings. Deliver learnings on optimal budget allocation across touchpoints, timing and weighting + to some extend input on creative quality (in regard to sales stimulation)
• Drive portfolio media budget allocation projects pr. markets. Deliver learnings on how to optimize budget allocation across brands and categories in a given market
• Co-drive global media budget allocation project - deliver learnings on optimal total media budget allocation across markets, categories and brands
• Supply input to specific media/budget plans and overall media/budgeting guidelines
• Support overall Marketing ROI agenda in Arla FoodsDrive agenda of putting data and analyses first to gain maximal value of all media initiatives