Marketing Content Specialist

at  Xplor

Company Description
Xplor is a global provider of business management software, payments and value-added services that power recreation centers, boutique studio, gyms, fitness facilities, childcare centers and independent personal trainers across the globe. Our ambition is to empower passionate people and deliver a compelling integrated proposition to enable clients to spend more time growing their business.
Xplor has brought together 20 different software and payment processing brands to create Fitness and Wellbeing vertical business. There’s more than 900 of us in the global Xplor F&W team and we’re passionate about enabling gym and studio owners, recreation centers, and personal trainers to deliver better business outcomes for themselves and their customers.
Job Description
Are you a dynamic and pragmatic Marketing Content Specialist with a proven track record in B2B software content marketing? Are you obsessed with understanding your customer base to create compelling content? Join Xplor Recreation, where your expertise will drive our content strategy, elevate our brand, and help parks and recreation professionals empower their community members.
As our Marketing Content Specialist, you’ll team up with your marketing colleagues and cross-functional teams to own the story of Xplor Recreation and produce compelling content for our various channels. Your role will involve close collaboration with product, marketing, sales, and other key stakeholders to craft impactful messaging that establishes Xplor Recreation’s voice in the industry.
This is a hybrid position working from our Burnaby office and reports directly to the VP of Marketing.

MORE ABOUT US:

We’ve recently expanded our reach by merging the two software and payments powerhouses TSG and Clearent. The resulting company is Xplor Technologies - serving over 82,000 businesses that processed over $27 billion in payments, operating across 158 countries in 2020.
Xplor is headquartered in the United States in Atlanta, GA, with operations across North America, Australasia, Europe, and the United Kingdom. We now have over 2,000 Xplorers, working across five “everyday life” verticals: Education, Health and Fitness, Boutique Wellness, Field Services and Personal Services.
To learn more about us and our products, please visit https://www.xplortechnologies.com.
We understand that diverse candidates have diverse needs. We welcome you to inform us of any additional needs related to completing your job application or participating in the interview process, via talent@xplortechnologies.com.

MORE ABOUT US

We’re the first global platform combining SaaS with embedded payments, and tools to help businesses grow and succeed. We offer software solutions in fast-growing ‘everyday life’ verticals: Education, Fitness & Wellbeing, Field Services and Personal Services – and a global, cloud-based payments processing platform. Xplor Technologies serves over 106,000 customers that processed over $37 billion in payments, operating across 20 markets in 2023.

GOOD TO KNOW

To be considered for employment, you must be legally authorized to work in the location (country) you’re applying for. Xplor does not sponsor visas, either at the time of hire or at any later time.
We kindly ask you to apply through our careers portal or external job boards only. Please don’t send your application via email.
To learn more about us and our products, please visit www.xplortechnologies.com/us/careers.
We also invite you to check out our Candidate FAQs for more information about our recruitment process www.xplortechnologies.com/us/recruitment-faqs.

3+ years of experience in content marketing, preferably in a SaaS or B2B environment.

• Proven track record of creating high-quality content that drives engagement and achieves business goals.
• Excellent writing, editing, and proofreading skills with a strong attention to detail.
• Solid understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) and marketing automation tools.
• Strong project management skills with the ability to manage multiple projects and deadlines.
• Creative thinker with a passion for storytelling and a strategic mindset.
• Demonstrated ability to collaborate effectively across departments and with diverse teams.
• Strong customer-centric mindset with the ability to understand and address customer needs and challenges.
• Knowledge of the parks and recreation industry is a plus

• Develop and implement comprehensive content marketing strategies to drive traffic, engagement, and leads.
• Create high-quality, engaging, and informative content including blog posts, whitepapers, case studies, eBooks, webinars, social media posts, and email campaigns.
• Conduct in-depth research on industry-related topics to produce authoritative and relevant content.
• Collaborate closely with the marketing, sales, product, and customer success teams to ensure content aligns with business goals and audience needs.
• Understand our customers’ needs, challenges, and preferences to create content that resonates with them and adds value.
• Optimize content for SEO to increase organic search visibility and drive website traffic.
• Manage and maintain the content calendar to ensure timely delivery of all content projects.
• Monitor and analyze content performance metrics to refine strategies and improve results.
• Stay up-to-date with the latest trends and best practices in content marketing and the parks and recreation industry.
• The average base salary pay range for this position is $70,000 to $80,000CAD
• Eligible for a discretionary annual bonus
  Qualifications

3+ years of experience in content marketing, preferably in a SaaS or B2B environment.

• Proven track record of creating high-quality content that drives engagement and achieves business goals.
• Excellent writing, editing, and proofreading skills with a strong attention to detail.
• Solid understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) and marketing automation tools.
• Strong project management skills with the ability to manage multiple projects and deadlines.
• Creative thinker with a passion for storytelling and a strategic mindset.
• Demonstrated ability to collaborate effectively across departments and with diverse teams.
• Strong customer-centric mindset with the ability to understand and address customer needs and challenges.
• Knowledge of the parks and recreation industry is a plus.

Additional Information