Marketing Coordinator

at  Acreage Holdings

Why HSCP Service Company, LLC?
HSCP Service Company, LLC is a subsidiary of Acreage Holdings, Inc., a leading vertically integrated, multi-state operator in the United States cannabis industry. Acreage dug its roots in the cannabis industry back in 2011 and has successfully grown its footprint across several states ever since! Acreage also continues to expand its brands such as The Botanist, Superflux, and Prime in current and new markets.
As industry leaders today, we have a responsibility to create a sustainable, diverse, equitable and inclusive industry for present and future generations. We stand strong behind our mission, which is to combine operational excellence with a burning passion, by cultivating, producing, and dispensing the highest quality cannabis products and brand experienced. By making quality cannabis accessible, we hope to inspire everyone to embrace cannabis as a force for good in the world.
Who you’ll work for: HSCP Service Company, LLC DBA Acreage Holdings, Inc.

OUR CULTURE:

Here at HSCP Service Company, LLC DBA Acreage Holdings, Inc. we believe in people first. We value our people and encourage continuous opportunities to learn, develop, and grow. We pride ourselves in innovation and passion for the cannabis industry.
We are always looking for motivated people who share our vision to join our team. Think you have what it takes? Then come grow with us!
About the Role:
The Marketing Coordinator is responsible for overseeing the delivery and execution of the marketing strategy to help establish The Botanist as the leading cannabis company, and to attract and retain new customers.
Work in close collaboration with Acreage Holdings marketing team to develop” on-brand” strategy and action plan and act as a liaison with dispensary operations. This role collaborates with state marketing teams, sales, product, operations, technology and finance as well as our agency and design partners to drive growth for our product and retail brands. Excellent work environment with a full benefit package offered including medical, dental, vision, 401(k) plan, life insurance, short- and long-term disability insurance, paid time off, holidays, and other paid leaves of absence.

How you’ll make a difference (required duties and responsibilities):

• Develop social media content to help accelerate our reputation state-wide and build a loyal following
• Oversee implementation of local communications strategy - for campaigns, events, product launches and digital marketing - for both internal and external audiences
• Organize & attend off-site activities as needed, such as, cannabis trade shows and competitions
• Work with Acreage Marketing team and dispensary team to create compelling marketing campaigns and events to help establish The Botanist as the leading cannabis company.
• Responsible for marketing project management including budgeting, expense tracking and reporting, and tracking key performance indicators for marketing initiatives.
• Manage production of online and offline local marketing assets, graphic design, audio / video production, sales tools, collateral, ads and web site updates from initial concept to finished product.
• Analyze products, services offerings and approach of key competitors; leverage the insights gained to communicate key points of differentiation for products and services to our dispensary customers /partners.
• Act as a brand steward, upholding brand and trademark standards and consistency across all marketing projects and communication vehicles.
• Owns key brand toolkit projects including Digital Asset Management and Branded Goods Catalogs to enable local teams to efficiently and consistently deploy brand campaigns across markets;
• Assist HR in local job fair, employment marketing and employee engagement activities
• Perform related duties as assigned by supervisor
• Maintain compliance with all State Regulations and company policies and procedures

EDUCATION AND EXPERIENCE

• Must be 21 years of age or older
• Degree in Marketing, Advertising, Business Management or related field (or equivalent in experience)
• Ability to work independently and as part of a team to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices

OTHER REQUIREMENTS

• Ability to travel to multiple locations within IL as necessary; must have reliable transportation

• Develop social media content to help accelerate our reputation state-wide and build a loyal following
• Oversee implementation of local communications strategy - for campaigns, events, product launches and digital marketing - for both internal and external audiences
• Organize & attend off-site activities as needed, such as, cannabis trade shows and competitions
• Work with Acreage Marketing team and dispensary team to create compelling marketing campaigns and events to help establish The Botanist as the leading cannabis company.
• Responsible for marketing project management including budgeting, expense tracking and reporting, and tracking key performance indicators for marketing initiatives.
• Manage production of online and offline local marketing assets, graphic design, audio / video production, sales tools, collateral, ads and web site updates from initial concept to finished product.
• Analyze products, services offerings and approach of key competitors; leverage the insights gained to communicate key points of differentiation for products and services to our dispensary customers /partners.
• Act as a brand steward, upholding brand and trademark standards and consistency across all marketing projects and communication vehicles.
• Owns key brand toolkit projects including Digital Asset Management and Branded Goods Catalogs to enable local teams to efficiently and consistently deploy brand campaigns across markets;
• Assist HR in local job fair, employment marketing and employee engagement activities
• Perform related duties as assigned by supervisor
• Maintain compliance with all State Regulations and company policies and procedure