Marketing Coordinator

at  Edrolo

You’ll be an integral part of our superstar Marketing team, becoming our go-to for all things marketing systems, automation, data and reporting. You’ll be our HubSpot guru, helping to optimise its use across our marketing and sales activities. You’ll help define and embed processes for campaign and lead management, reporting, analytics, and data management so we can continue to scale our reach and engage our clients. Reporting to the Chief Marketing Officer, you’ll be part of a collaborative, energetic and ambitious team, focused on delivering great outcomes for our client teachers and students.
This is a part-time position, three days a week (work days and hours flexible). Whilst our office and most of our team are in Melbourne, we have a number of colleagues who work remotely, and we invite candidates based anywhere in Australia to apply. If you’re looking to work in a mission-driven, high-growth environment, where you’ll work with amazing colleagues and be backed to do stunning work, then look no further.

What you’ll do

• HubSpot champion: Be our in-house HubSpot guru, managing and optimising the CRM and Marketing Hub. You will be responsible for designing workflows, lead scoring, and automated marketing campaigns. You’ll also work with the Marketing and Sales teams to maintain contacts, companies and general cleanliness of our CRM data.
• Analytics and reporting: Track and analyse campaign performance metrics, KPIs, and ROI, and generate reports to evaluate the success of marketing automation efforts.
• Email marketing: Create EDM campaigns for teachers and students, design templates, write and proof copy, set up segments and/or A/B testing, and report on results.
• Lead generation: Implement lead generation and lead nurturing programs to attract prospects and move them through the sales funnel using automated workflows and content.
• Lead/ assist with other marketing activities as needed, including copywriting, events/ conferences, stakeholder engagement and being a source of expertise and guidance for the Sales team.

About you

Does the following sound like you?

• Experience with B2B Marketing automation platforms like HubSpot (desirable)
• Experience in creating and managing campaigns, setting up workflows, lead scoring,

lead nurturing, email marketing, and reporting

• Familiarity with HTML and CSS to customise email templates, landing pages, and forms
• Experience with CRM systems and how to integrate with other platforms and systems
• Skills in A/B testing to experiment with different campaign elements and optimise email

content and design for better engagement and conversion rates

• Attention to detail, a ‘can do’ attitude and willingness to learn or figure out whatever you

don’t already know

• Adaptability and flexibility to work in a start-up environment where priorities can shift.

What you get in return

We’re looking forward to a new Edroller joining our team, and want to empower you to achieve things that make you proud. In return we’re offering the opportunity to:

• be part of a small marketing team, where you get to build the processes and workflows that will help us scale and speed up, while learning and collaborating with a great group of people
• be part of an organisation where we are all connected in our mission to improve education
• access true career development and progression opportunities driven by fast business growth
• access professional self-development through your own professional development fund
• flexible working hours, casual dress, and access to a new office space if you’re based in

Melbourne

• HubSpot champion: Be our in-house HubSpot guru, managing and optimising the CRM and Marketing Hub. You will be responsible for designing workflows, lead scoring, and automated marketing campaigns. You’ll also work with the Marketing and Sales teams to maintain contacts, companies and general cleanliness of our CRM data.
• Analytics and reporting: Track and analyse campaign performance metrics, KPIs, and ROI, and generate reports to evaluate the success of marketing automation efforts.
• Email marketing: Create EDM campaigns for teachers and students, design templates, write and proof copy, set up segments and/or A/B testing, and report on results.
• Lead generation: Implement lead generation and lead nurturing programs to attract prospects and move them through the sales funnel using automated workflows and content.
• Lead/ assist with other marketing activities as needed, including copywriting, events/ conferences, stakeholder engagement and being a source of expertise and guidance for the Sales team