Marketing Coordinator

at  Fastco Canada

Status: Full-Time, Permanent Position | Location: Vaudreuil-Dorion, QC
Report To: Assistant Marketing Manager | Service: Marketing

QUALIFICATIONS

• Bachelor’s degree in marketing with a minimum of 1 to 2 years of relevant work experience.
• Strong written and verbal communication skills in French and English.
• Proficient in Microsoft Office Suite, with emphasis on PowerPoint and Excel skills.
• Understanding of marketing analytics and KPIs.
• Previous experience in experiential or trade marketing is an asset.

Staff Education | 30%

• In conjunction with Technical Services and Product Development departments, develop training materials to educate retail sales associates on wheels, tires, and accessories.
• Execute marketing initiatives to drive awareness and retail adoption of Fastco’s new staff education program

Trade Marketing | 40%

• Support Data Coordinator with the development of bi-annual catalogs and kit creation.
• Develop branded promotional items offering for marketing use with retail partners and at events.
• Collaborate with suppliers to develop point-of-purchase (POP) displays to drive brand awareness and product sell through at retail. Gather quotes from suppliers, prepare shipping distribution lists and ensure timely delivery of marketing materials to retail locations.
• Execute trade marketing projects, including window graphics, with Fastco’s retail partners.

Staff Education | 30%

• In conjunction with Technical Services and Product Development departments, develop training materials to educate retail sales associates on wheels, tires, and accessories.
• Execute marketing initiatives to drive awareness and retail adoption of Fastco’s new staff education program.

Events and Sponsorships | 30%

• Coordinate Fastco’s presence at events and tradeshows across Canada to build brands and strengthen engagement with consumers and retailers.
• Attend events and tradeshows for Fastco, ensuring strong brand presence and engagement with consumers / retailers.
• Coordinate product orders for events, sponsorship deals and photoshoots with Customer Service department.
• Prepare event postmortems and share with key internal stakeholders.