Marketing Coordinator - MC0424

at  Sanders Brothers Construction

MARKETING COORDINATOR MC0424

We are seeking a highly motivated and creative Marketing Coordinator to join our dynamic team at Sanders Brothers. The ideal candidate will be passionate about marketing, construction, possess a solid understanding of various marketing channels, have a track record of creating and implementing successful marketing strategies in order to promote Sanders Brothers and what we have to offer as a company. This role will involve activities away from a traditional office such as recruiting events, school programs, visits to construction sites with the objective to help build content in promotion of the company’s values and image. Sanders Brothers is a locally owned and operated heavy civil construction company founded in 1962. We have more than 300 construction specialists working across the Charleston metro area.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, or a related field
• 3 years of proven experience in marketing roles (preferred)
• Computer savvy with Microsoft and Google platforms
• Strong understanding of digital marketing, social media, and content creation
• Proficient in marketing analytics tools
• Proficient in Adobe Creative Suite and other creative tools is a plus
• Excellent communication and interpersonal skills
• Creative thinker with the ability to generate innovative ideas
• Willingness to spend time on construction job sites obtaining content and interacting with employees

• Create comprehensive marketing plans aligned with company objectives
• Execute and monitor marketing campaigns across various channels
• Generate engaging and relevant content for online and offline platforms
• Manage and update the company’s website, blog, and social media profiles
• Collaborate with members of other departments to produce compelling company content
• Conduct market research to identify trends, competitors, and opportunities
• Analyze behaviors and adjust marketing strategies accordingly
• Maintain and enhance the company’s brand image
• Ensure consistency in messaging across all marketing materials
• Identify opportunities to promote the Sanders Brothers’ brand
• Track and analyze the performance of marketing campaigns
• Provide regular reports with insights and recommendations
• Coordinate with HR department for recruiting events, company social activities, charity events, company meetings, etc.
• Assist in building employee recognition program
• Assist in building trades campaign for local educators/schools