Marketing Coordinator, MENA

at  Crimson Education

Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?
Crimson Education is a Series C, global EdTech startup founded in 2013 with the idea that through personalized education and technology, we can transform students into the world leaders of tomorrow. We’re now in 28 markets and have an ambitious team of 700 that’s rapidly expanding across the globe. Our tech platform connects 3000 tutors/mentors to students aiming to achieve admission and scholarships to top universities or their dream career pathway.

WHAT SKILLS AND EXPERIENCE ARE REQUIRED?

• A minimum of 1 year of experience in a digital marketing role or marketing coordinator role.
• Demonstrated experience in creating digital marketing campaigns across various platforms such as Facebook, Instagram, LinkedIn, TikTok, and Google Ads.
• Proficiency in event management.
• Exceptional written English skills, Arabic is a plus.
• Ability to effectively manage multiple projects concurrently and thrive in a fast-paced environment.
• High level of organizational skills.
• Strong analytical and problem-solving abilities.
• Excellent interpersonal skills with the capability to collaborate efficiently with remote teams.
• Familiarity with the MENA region’s schools and curriculums and school calendars.
• Basic understanding of the UK and US university admissions process.

TO SUPPORT OUR STUDENTS, WE HAVE BUILT / PURPOSE OF ROLE

This role is responsible for supporting the Marketing Manager in ensuring effective local area marketing through event management, content creation, localisation and digital targeting. This is a full-time position, based in central Dubai, not suitable for those wanting to relocate. The ability to commute to our Dubai office twice a week is crucial.

WHAT ARE THE MAIN RESPONSIBILITIES FOR THIS ROLE?

• End-to-end webinar management including; coordinating the calendar, sourcing speakers, creating assets, overseeing live events and analyzing performance metrics.
• Crafting engaging and original content to advertise events and services.
• Creating visually appealing advertisements tailored to the desired audience.
• Monthly blog creation tailored to the MENAT region, with help from the marketing manager.
• End-to-end in-person event management, including; booking venues, sourcing speakers, creating promotional materials and overseeing event logistics.
• Adapting global marketing campaigns and other materials to suit the local market.
• Executing effective email campaigns and reporting on performance.
• Brainstorming and implementing innovative marketing strategies and initiatives.