Marketing Coordinator, Mobile for Development (M4D)

at  GSMA

Department: Mobile for Development (M4D)
Department detail: Marketing
Location: London with hybrid working
Position type: Contractor (inside IR35) until 20th December 2024
About the Team
Mobile for Development (M4D) is a dedicated global team within the GSMA, which brings together our mobile operator members, tech innovators, the development community and governments, to prove the power of mobile in underserved markets. We identify opportunities and deliver innovations with socio-economic impact that tackle the challenges of digital and financial inclusion, gender equality, climate and humanitarian action, agriculture and utility service provision.
What the hiring manager says
“This role is an excellent opportunity to join the GSMA Mobile for Development marketing team, to help support and promote research and innovations in using mobile technology to improve the lives of those in low- and middle-income countries. We are looking for someone who is enthusiastic, collaborative, can actively manage multiple projects and responsibilities with overlapping deadlines, and thrives in a fast-paced environment. The ideal candidate will be able to organise themselves and their work efficiently, communicate clearly and effectively, be adaptable and have strong attention to detail.”
Phillip Ramgobin, Marketing Director, Mobile for Development
About the role
We are looking for an enthusiastic, organised and detail-orientated Marketing Coordinator, to support the M4D Marketing team on their cross-programme and cross-channel deliverables. The ideal candidate will be able to manage a daily schedule of content across a variety of channels and provide a range support on events and ad hoc projects, simultaneously across multiple platforms, with challenging and dynamic deadlines.
The M4D Marketing Coordinator role is central to the team. It not only supports the management and delivery of team-wide channel marketing but also provides direct content contribution and support for specific outputs, along with consistent, centralised and uniform communication and collation and management of event participation and promotion.
This role reports to the M4D Marketing Director, while supporting and operating alongside the cross-team Marketing Manager. The role offers many opportunities for professional growth, including the experience of being immersed in the international development sector and contributing to all of our programmes and projects. You will also become familiar with multiple marketing techniques, approaches, tools and platforms, which will help build your experience in the profession.

Key responsibilities will include:

• Own the daily scheduling, posting and management of all social media content across all M4D programmes, using Hootsuite and the native platforms
• Support the cross-M4D Marketing Manager with the creation, co-ordination, and delivery of promotional materials prior to, during and after MWC and M360 events, across social media, email and web.
• Support the cross-M4D Marketing Manager in delivering and maintaining new processes and guidelines that will ensure consistency, and contribute to increasing efficiency and performance of the M4D Marketing team
• Proofread and publish content on M4D and events websites
• Create visual assets to promote external outputs
• Collect and collate content from all programmes for M4D outputs (e.g email newsletters) as well central channels (e.g central social media team)
• Extract analytics and other engagement metrics from web, social and email platforms, track and report regularly on the performance of specific deliverables
• Capture and share meeting notes with actions, where relevant
• Edit and upload video content
• Provide support where needed on the creation and maintenance of external-facing collateral including reports, videos, presentations, infographics, imagery, printed material and web content

About you

• You have excellent English language and writing skills with a strong command of grammar
• You possess strong organisational skills, including the ability to manage multiple projects with competing deadlines simultaneously
• You are collaborative and collegiate, with strong co-ordination and interpersonal skills
• You possess a great attention to detail
• You have an interest in marketing
• You maintain a broad understanding of using social media platforms such as Facebook, Instagram, Twitter/X and LinkedIn
• You demonstrate the ability to adapt to changing circumstances, in fast-moving environments
• You are responsible and accountable, with a focus on delivering to commitments and timelines
• You are a team player, who is also intellectually self-motivated and eager to learn
• You show a creative approach to projects, tasks and problem-solving, combined with a wish to constantly learn and improve
• You may already have experience with content management systems, such as WordPress, and familiarity with Salesforce and Google Analytics, which would be beneficial but not essential
• You might have the ability to design graphics for use on social media, websites and in email, experience using Adobe Photoshop is advantageous
• You may have experience working with suppliers and agencies to deliver high-quality marketing outputs that include video content, PowerPoint presentations, infographics and documents

Contract type
Short term Contractor
Worker type
Contingent Worker
What We Offer
Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.
In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.
To learn more about the GSMA, visit our
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Being You at the GSMA
We are one of the most diverse companies you will ever come across, we care deeply about equality and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important so if you prefer to work flexi-time or a day from home, just ask. We’re keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The success of the GSMA year on year will continue to be contributed by people from all walks of life.
GSMA Values
Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.
Passionately driven
We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.
Insightful leaders
We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.
Stronger together
We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.
Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.

• Own the daily scheduling, posting and management of all social media content across all M4D programmes, using Hootsuite and the native platforms
• Support the cross-M4D Marketing Manager with the creation, co-ordination, and delivery of promotional materials prior to, during and after MWC and M360 events, across social media, email and web.
• Support the cross-M4D Marketing Manager in delivering and maintaining new processes and guidelines that will ensure consistency, and contribute to increasing efficiency and performance of the M4D Marketing team
• Proofread and publish content on M4D and events websites
• Create visual assets to promote external outputs
• Collect and collate content from all programmes for M4D outputs (e.g email newsletters) as well central channels (e.g central social media team)
• Extract analytics and other engagement metrics from web, social and email platforms, track and report regularly on the performance of specific deliverables
• Capture and share meeting notes with actions, where relevant
• Edit and upload video content
• Provide support where needed on the creation and maintenance of external-facing collateral including reports, videos, presentations, infographics, imagery, printed material and web conten