Marketing Coordinator

at  RELX

Join us in shaping a more just world.
About our Team
LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,300 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
About the Role
The Marketing Coordinator will help develop and execute marketing campaigns to support the organization’s products, services or market sectors.

Responsibilities

• Good overall understanding of marketing demand generation programs from an executional perspective to support the organization’s products, services, and market sector
• Use specific marketing channels (e.g. email, webinars, social media) to launch and position products and services
• Implements marketing initiatives and programs in collaboration with Marketing teams, Sales and Product teams
• Executes marketing specific campaigns leveraging CRM- Pardot and Salesforce, to drive demand generation (lead creation and conversion)
• Campaign measurement – monitors and reports on campaigns/ initiatives based on agreed success metrics
• Campaign optimization – Conducts a/b testing and other optimization measures to ensure maximization of spend vs. effort
• Sponsorship & Events - execution of key events live or virtual to deliver departmental objectives (awareness, lead generation or relationship building)
• Digital competence – ability to understand the messaging and leverage the relevant digital channels to drive awareness, prospects, and marketing qualified leads
• Working knowledge of social media (strategy execution), nurture campaign process and execution and competitive data analysis

Requirements

• Undergraduate degree with 2+ years related work experience
• Ability to work in a high-performance team collaborating and assisting other managers and coordinators to drive team growth
• Ability to maneuver well and be an influencer in a matrix organization - good interpersonal skills, presentation skills and good working relationships with key stakeholders across the organization
• Able to follow set instructions and processes to complete work
• Takes the initiative - Identifies the problem and all relevant issues in straightforward situations, assesses each using standard procedures and makes sound decisions

Work in a way that works for you
Work flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive
Working for you
We promote a healthy work/life balance across the organization.
About the Business
LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.
In Canada, LexisNexis serves professionals in law firms, corporations, government, and academic institutions, providing them with total solutions that serve professionals’ changing needs and help them achieve excellence.
LexisNexis, a division of RELX Group, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form:
https://forms.office.com/r/eVgFxjLmAK
, or please contact 1-855-833-5120.
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• Good overall understanding of marketing demand generation programs from an executional perspective to support the organization’s products, services, and market sector
• Use specific marketing channels (e.g. email, webinars, social media) to launch and position products and services
• Implements marketing initiatives and programs in collaboration with Marketing teams, Sales and Product teams
• Executes marketing specific campaigns leveraging CRM- Pardot and Salesforce, to drive demand generation (lead creation and conversion)
• Campaign measurement – monitors and reports on campaigns/ initiatives based on agreed success metrics
• Campaign optimization – Conducts a/b testing and other optimization measures to ensure maximization of spend vs. effort
• Sponsorship & Events - execution of key events live or virtual to deliver departmental objectives (awareness, lead generation or relationship building)
• Digital competence – ability to understand the messaging and leverage the relevant digital channels to drive awareness, prospects, and marketing qualified leads
• Working knowledge of social media (strategy execution), nurture campaign process and execution and competitive data analysi