Marketing Coordinator

at  Spartan SME Finance

THE FIT – YOU & SPARTAN

Spartan SME Finance focuses exclusively on established SMEs - we are changing South Africa one SME at a time and need people who believe that inclusive growth can happen through helping SMEs grow. If you are looking to help us grow SMEs and build our SA - then you are the right person.
Spartan opened in 1981 and provides financing that backs entrepreneurs. This is done by adopting a structured finance approach that incorporates an intimate understanding of both the jockey [entrepreneur] and their business [SME].
We value a person with truthful candid talk, creativity, curiosity, conscientiousness and an obsession towards holistic learning & growth.
We are seeking a results-driven Marketing Coordinator for our marketing efforts to drive growth for our lending business. The ideal candidate will possess proven experience in executing successful marketing strategies in a B2B context.

JOB DESCRIPTION

As a Marketing Coordinator you will be responsible for creating and implementing marketing strategies and plans.

The role will include, but not limited to:

• Develop and execute comprehensive marketing plans to improve the acquisition of qualified customers that meet our criteria.
• Utilize the CRM database to convert previous customer inquiries into qualified prospects through targeted marketing campaigns.
• Collaborate with the portfolio team to align marketing strategies with business objectives and sales targets.
• Drive go-to market efforts of tailored products
• Manage online marketing initiatives, including website content, SEO, SEM, and online advertising campaigns.
• Oversee social media marketing efforts to engage with our target audience and drive brand awareness.
• Utilize Google Ads and other online advertising platforms to reach potential customers effectively.
• Analyze marketing performance metrics and KPIs to measure the effectiveness of campaigns and optimize strategies accordingly.
• Events creation, coordination and attendance of programmes, as well as 3rd party hosted gatherings
• Internal communications

DESIRED SKILLS AND EXPERIENCE

• Bachelor’s degree in Marketing, Business Administration, Politics, Philosophy, and Economics (PPE), or a related field.
• Minimum of 2 years of experience in marketing, with a focus on B2B marketing.
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Content Writing skills
• Google Analytics
• CRM software systems
• WordPress Themes experience
• Proficiency [or ability & willingness to learn] with various marketing platforms & marketing software tools
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.

APPLICATION REQUIREMENTS:

• CV
• Cover/Motivation Letter

• Develop and execute comprehensive marketing plans to improve the acquisition of qualified customers that meet our criteria.
• Utilize the CRM database to convert previous customer inquiries into qualified prospects through targeted marketing campaigns.
• Collaborate with the portfolio team to align marketing strategies with business objectives and sales targets.
• Drive go-to market efforts of tailored products
• Manage online marketing initiatives, including website content, SEO, SEM, and online advertising campaigns.
• Oversee social media marketing efforts to engage with our target audience and drive brand awareness.
• Utilize Google Ads and other online advertising platforms to reach potential customers effectively.
• Analyze marketing performance metrics and KPIs to measure the effectiveness of campaigns and optimize strategies accordingly.
• Events creation, coordination and attendance of programmes, as well as 3rd party hosted gatherings
• Internal communication