Marketing Coordinator

at  White Point Beach Resort

Position
Marketing Coordinator
Job Details
Full-time
Job Start Date
Immediately
White Point Beach is looking for a Marketing Coordinator to join our resort.

REQUIREMENTS

Proven experience as a graphic designer and social media curator, with a portfolio showcasing a variety of design work and social media content.
Proficiency in graphic design software, Adobe Creative Suite or any other.
Understanding of design principles, typography, color theory, branding, and social media trends.
Ability to work independently and manage time effectively.
Strong communication skills to collaborate with team members and stakeholders.
Flexibility to handle urgent requests and adapt to changing project requirements.
Experience working in the hospitality or resort industry.
Familiarity with creating designs for both digital and print media.
Knowledge of current design and social media trends and best practices

ROLE SUMMARY

This position offers the opportunity to work on a variety of exciting projects, including social media and digital marketing. This role reports directly to the Marketing Manager.

RESPONSIBILITIES

Asset Development
Develops concepts, graphics and layouts for product illustrations, logos, and website elements following WPBR branding standards for social media, digital advertising and print advertising
Produce copy for websites, digital advertising, print advertising and in-house collateral
Designs promotional/creative materials for digital advertising campaigns, such as web banners and for print campaigns, such as visual advertisements, posters, flyers, coupons, rack cards, etc. for various departments.
Ensures all work is compliant with the Occupational Health and Safety Act, policies/procedures and the Accessibility Act with specific knowledge for creating accessible PDF documents.
To maintain an up-to-date inventory of photos, videos, and b-roll to be used within promotions, communications and advertising.
Digital Media
Manage social media channels and maintain an active presence on Facebook and Instagram. Track and optimize campaign performance across all social accounts.
Prepare and issue e-newsletters. Track and report campaigns.
Liaises with internal stakeholders and coordinates assets (content, photos, videos, digital templates).
Promotions & Public Relations
Responsible for all guest-facing signage (flyers, guestroom TVs, weekly and seasonal resort guides, pre-arrival communications, digital displays, welcome booklets, menus, compendiums etc.) – including design, coordination and printing.
Prepare for and participate in appropriate tradeshows.
Seek out, secure and re-purpose earned media exposure in targeted publications and travel media.
Serve as the curator of White Point content and storytelling directly through White Point channels and indirectly through third-party providers.
Participate in hotel events, festivals and seasonal activities to maximize social media and content generation opportunities
Brand Standards
Ensures work is engaging and distinctive within the destination tourism industry.
Provides regular weekly and/or monthly reports as required including status of all projects.
Knowledge of new and emerging design technologies to ensure state of the art processes are used.
Liaises with external printers to ensure deadlines are met and materials printed to the highest quality.
Adheres to WPBR file management protocol, maintaining well-organized, efficiently archived files.