Marketing Data Analyst

at  Red Hat Inc

Support the campaign analytics team in its data analysis and reporting activities by extracting, cleansing, and preparing the data for analysis.

What You Will Do:

• Mine, analyze, and model the data from Red Hat’s marketing databases to guide optimization and improvement of business strategies around global marketing campaigns.
• Manage marketing data insights to tell stories that turn insights into actionable recommendations that drive bookings growth and conversion optimization.
• Build data models for marketing campaign data using SQL, Python, R, or similar programming languages.
• Identify opportunities to increase contact acquisition and conversion that can help drive campaigns and digital (email, social, advertising, and site) strategies throughout the prospect journey.
• Analyze the performance and effectiveness of marketing for offers or tactics used in Red Hat marketing campaigns using Alteryx, Adobe Analytics, Salesforce.com, Tableau, or similar systems and tools.
• Present dashboards and key insights to stakeholders to drive adoption and understanding of KPIs and business drivers in partnership with other cross-functional analyst teams.
• Transform findings into visual presentations, including graphs and charts or dashboards within related tools to management at operational and organizational levels.
• Collaborate with stakeholders to define standard reporting requirements and work with Marketing Operations to implement changes and enhancements.
• Build validated, accurate, self-service reporting capability from tools like Tableau, Adobe Analytics, and Salesforce.com ensuring the integrity of marketing data.
• Evaluate existing business processes and streamlining current reporting on marketing campaign performance.

What You Will Bring:

• Master’s degree (U.S. or foreign equivalent) in Business Administration, Business Analytics, Statistics or related field and two (2) years in the job offered or related role.
• Must have two (2) years of experience with conducting market research to gather insights and statistical evaluation of marketing metrics and KPIs;
• Must have two (2) years of experience with managing large data sets and performing analysis using Macros, VBA, and Google Scripts;
• Must have two (2) years of experience with presenting data analyses with global stakeholders and leadership;
• Must have two (2) years of creative presentation experience to present analytics in a simple and actionable way including analytical reports to monitor campaign performance;
• Must have one (1) year of experience with Adobe Analytics, Google Analytics, Eloqua, SalesForce.com, Tableau, or similar systems and tools;
• Must have one (1) year of experience with business intelligence, database mining, and statistical analysis, and data science tools.

• Mine, analyze, and model the data from Red Hat’s marketing databases to guide optimization and improvement of business strategies around global marketing campaigns.
• Manage marketing data insights to tell stories that turn insights into actionable recommendations that drive bookings growth and conversion optimization.
• Build data models for marketing campaign data using SQL, Python, R, or similar programming languages.
• Identify opportunities to increase contact acquisition and conversion that can help drive campaigns and digital (email, social, advertising, and site) strategies throughout the prospect journey.
• Analyze the performance and effectiveness of marketing for offers or tactics used in Red Hat marketing campaigns using Alteryx, Adobe Analytics, Salesforce.com, Tableau, or similar systems and tools.
• Present dashboards and key insights to stakeholders to drive adoption and understanding of KPIs and business drivers in partnership with other cross-functional analyst teams.
• Transform findings into visual presentations, including graphs and charts or dashboards within related tools to management at operational and organizational levels.
• Collaborate with stakeholders to define standard reporting requirements and work with Marketing Operations to implement changes and enhancements.
• Build validated, accurate, self-service reporting capability from tools like Tableau, Adobe Analytics, and Salesforce.com ensuring the integrity of marketing data.
• Evaluate existing business processes and streamlining current reporting on marketing campaign performance