Marketing Designer -Remote, UK

at  Freestar

About Freestar:
Freestar engineers cutting-edge monetization solutions for websites. By combining industry-leading technology, data, and massive scale, we enable busy site owners to seamlessly maximize revenue while freeing themselves of the hassles of ad operations. Publishers then have more time to do what they do best: create content.
About the Position:
This is a brand new role for Freestar and we are looking for a talented designer to oversee the implementation of creative and design for the business as an essential member of our in-house Marketing team. This role is for an ambitious self-starter who wants to take charge and truly own something - where their impact and the results of their work will be seen.
We are looking for an ambitious designer who can turn their hand to anything and everything including a mix of visual brand identity development, graphic design, digital design, data visualisation, motion graphics and video editing.
You will work directly with our Vice President of Marketing to enhance and reinvigorate the Freestar brand by bringing stand-out creative approaches to a noisy B2B advertising technology (Ad Tech) space. You will be the person to shape our corporate visual identity, make design a differentiator for our brand and showcase the power of creativity in attracting, nurturing and converting our publisher prospects and customers.
You will work as part of the marketing team to deliver all creative assets for our marketing campaigns, as well as provide design support across the business for stakeholders including the Executive Team, Product Marketing and Sales Enablement.

Duties/Responsibilities:

• Establish creative direction for the company
• Use industry software such as Adobe Photoshop, InDesign and Illustrator to create visual designs
• Interpret design briefs
• Brand visual identity; enhancing the visual brand, brand design guidelines, icons, typography, patterns, colour palette, building image libraries etc
• Production of marketing campaign assets including advertising assets, social media, campaign landing pages, email design, print and documentation including interactive ebooks / digital magazines, sales materials, Google slides presentations, explainer videos, motion graphics for LinkedIn and Instagram, edited talking head videos, infographics etc.
• Design concepts for events including stage backdrops and brand implementation
• Design concepts and implementation for brand campaigns and product promotions
• Motion graphics and Video creation projects
• Social media design - both static and animated for Meta, Instagram and LinkedIn
• Display ad design and creation for paid media campaigns
• Enhance our presentations and sales materials to convey a story and engage across PowerPoint, Google Slides and PDFs through animation and impactful visual storytelling
• Merchandise ideas, concepts and design
• Document and thought leadership design for ebooks, whitepapers, reports guides and long-form documents
• Print design: posters, flyers, roller banners, signage etc.
• Email marketing design and graphics including newsletters and mailshots for platforms including Pardot / Salesforce Marketing Cloud
• Campaign landing pages and light-touch web design
• Motion graphics: animated product explainers
• Engaging animated social media ads and applying animated text into video content
• Advise best practices and optimizations for process efficiencies and stakeholder management
• Manage multiple projects and deliverables at a time
• Stakeholder management
• Determine voice and messaging for graphic design pieces
• QA design for errors
• Implement feedback and changes
• Create visualizations that convey accurate messaging for all design projects

REQUIRED SKILLS/ABILITIES:

• Demonstrable experience building assets for multi-channel campaigns
• Proficiency in programs such as Adobe Suite, Photoshop, InDesign, QuarkXPress, and Illustrator
• Excellent written and verbal communication skills
• Minimum of four years experience in graphic design
• Attention to detail
• Portfolio of work with a wide range of creative projects
• Strong analytical skills
• Time management and organizational skills
• Familiarity with HTML and CSS preferred
• Knowledge of layouts, graphic fundamentals, typography, print, and web
• Experience with both print and digital media
• Experience with motion graphics and video editing software
• Some experience and understanding of data visualization

EXPERIENCE:

• 4+ years of experience as a Designer
• Agency, in-house and freelance experience welcome

• Establish creative direction for the company
• Use industry software such as Adobe Photoshop, InDesign and Illustrator to create visual designs
• Interpret design briefs
• Brand visual identity; enhancing the visual brand, brand design guidelines, icons, typography, patterns, colour palette, building image libraries etc
• Production of marketing campaign assets including advertising assets, social media, campaign landing pages, email design, print and documentation including interactive ebooks / digital magazines, sales materials, Google slides presentations, explainer videos, motion graphics for LinkedIn and Instagram, edited talking head videos, infographics etc.
• Design concepts for events including stage backdrops and brand implementation
• Design concepts and implementation for brand campaigns and product promotions
• Motion graphics and Video creation projects
• Social media design - both static and animated for Meta, Instagram and LinkedIn
• Display ad design and creation for paid media campaigns
• Enhance our presentations and sales materials to convey a story and engage across PowerPoint, Google Slides and PDFs through animation and impactful visual storytelling
• Merchandise ideas, concepts and design
• Document and thought leadership design for ebooks, whitepapers, reports guides and long-form documents
• Print design: posters, flyers, roller banners, signage etc.
• Email marketing design and graphics including newsletters and mailshots for platforms including Pardot / Salesforce Marketing Cloud
• Campaign landing pages and light-touch web design
• Motion graphics: animated product explainers
• Engaging animated social media ads and applying animated text into video content
• Advise best practices and optimizations for process efficiencies and stakeholder management
• Manage multiple projects and deliverables at a time
• Stakeholder management
• Determine voice and messaging for graphic design pieces
• QA design for errors
• Implement feedback and changes
• Create visualizations that convey accurate messaging for all design project