Marketing Director

at  Philips

Job Title
Marketing Director
Job Description
Marketing Director
In this role, you will be driving superior customer value by developing and executing the go-to-market approach to reach prioritized customer segments and oversee commercial marketing for Interventional Radiology including Neuroradiology.

Your role:

• Becoming a go-to expert for the North America commercial and global business organization on the Interventional Radiology/Neuroradiology market dynamics, industry trends, and customer personas and needs.
• Supporting the North America sales teams with background knowledge, market insights, competitive insights, instruments, and tools to support them in maximizing business opportunities.
• Planning and overseeing the launches of new products and features, and promotion of existing products/features, including crafting localized messaging and assets for the sales teams in close collaboration with Marketing communications.
• Conducting market and win-loss analysis to develop and maintain an ongoing understanding of the changing competitive landscape and identify top product differentiators.
• Cultivating relationships with KOLs and thought leaders in the field to build credibility and drive product advocacy.
• Attending conferences and key external meetings to build brand awareness. Responsibility for conference activity, planning and coordination of marketing and sales activity.
• Collaborating with the marketing communications and engagement colleagues to develop omni-channel go-to-market campaigns and content that resonates with our target customers at all stages of the sales cycle.

You’re the right fit if:

• You’ve acquired 10+ years Marketing experience; healthcare industry experience preferred.
• Your skills include 8+ years’ experience developing business-to-business market strategies, marketing plans and executing activities that support achievement of revenue and margin goals.
• You have the ability to bring people together and align them around common goals; using the power of the organization independent of organizational structures and reports.
• You enjoy the challenge of handling shifting priorities and meeting aggressive deadlines in a fast-paced marketing environment while constantly striving for excellence.
• You are able to act independently with sound business judgement
• You’re an excellent communicator with strong critical thinking, analytic and problem-solving skills.
• You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won’t stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.

• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
• Read more about our employee benefits.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion
here
.
Additional Information
US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa, now or in the future.
Company relocation benefits will not be provided for this position. For this position, you must reside in or within commuting distance to Cambridge, MA.
This requisition is expected to stay active for 45 days but may close earlier if a successful candidate is selected or business necessity dictates. Interested candidates are encouraged to apply as soon as possible to ensure consideration.
Philips is an Equal Employment and Opportunity Employer/Disabled/Veteran and maintains a drug-free workplace.

• Becoming a go-to expert for the North America commercial and global business organization on the Interventional Radiology/Neuroradiology market dynamics, industry trends, and customer personas and needs.
• Supporting the North America sales teams with background knowledge, market insights, competitive insights, instruments, and tools to support them in maximizing business opportunities.
• Planning and overseeing the launches of new products and features, and promotion of existing products/features, including crafting localized messaging and assets for the sales teams in close collaboration with Marketing communications.
• Conducting market and win-loss analysis to develop and maintain an ongoing understanding of the changing competitive landscape and identify top product differentiators.
• Cultivating relationships with KOLs and thought leaders in the field to build credibility and drive product advocacy.
• Attending conferences and key external meetings to build brand awareness. Responsibility for conference activity, planning and coordination of marketing and sales activity.
• Collaborating with the marketing communications and engagement colleagues to develop omni-channel go-to-market campaigns and content that resonates with our target customers at all stages of the sales cycle