Marketing Effectiveness Insights Specialist

at  Three UK

Company Description
Supports the delivery of Marketing performance metrics from associated Brand and Advertising Tracking surveys and informing key stakeholders on Three UK and ROI brands performance and drivers vs key competitors in a timely fashion.
Supporting the ongoing management of Three UK and ROI Econometrics programmes, ensuring all data is delivered, quality checked on time, and results are complete and address internal and external marketing partners needs
Contributing to insights and recommendations of how to optimise Marketing/Media Spend to drive Brand Marketing KPIs such as Awareness and Consideration across the Three UK and ROI brand portfolio
Supports the management of Econometrics and external partners (Media Monks), ensuring they deliver high quality Econometrics results on time and in full.
Supports the Senior Manager for Econometrics UK and Ireland in any additional modelling and analytical requests that address business problems.

Job Description

• Collating and updating weekly/monthly/quarterly Econometrics Models and Pricing models from Three Mobile, SMARTY and HBB with accurate and reliable data for modelling.
• Deliver insights based on Marketing Effectiveness Data e.g. Brand and Ad Tracking, Market Mix Modelling etc highlighting opportunities Three, SMARTY and 48 brands, creating linkages between Three market performance and the competitor activity to key stakeholders.
• Communicating insights to key stakeholders in a clear, fact based and actionable way, with strong storytelling and recommednations.
• Identification of opportunities for deeper dives, emergent market and competitor trends and takes action to share insights ad actions to key stakeholders.
• Manages relationships with internal and external customers and agency partners e.g. Bright Blue, Zenith, Core, Wonderhood etc while taking guidance from senior colleagues.
• Curate and collate data from a wide range of sources and identifies trends and possible impacts on the marketing effectiveness for our business.
• Project Management - delivers required support for a portfolio of projects while reporting to colleagues/key stakeholders.

QUALIFICATIONS

• 4+ years in data market data insights and reporting
• Works with limited supervision on developing optimum reporting and insights for key stakeholders
• Works with limited supervision and technical guidance on organizing, processing data to achieve business needs
• Works with limited supervision and technical guidance on analysing data trends in reports to help guide decision making.
• Supports business processes by understanding and using standard office equipment and software

Please refer the Job description for details